Warmth you can see.
Every week Pipeflow uses your website to plan posts about tiled stoves, fireplaces and heating the right way for Instagram and LinkedIn, and you approve them.
This is what a tiled stove looks like inside. The hot gases travel through these flues and pass their heat to the stones. #stovebuilding #craftsmanship
Example of a text tileWhy it usually gets left undone.
A stove is a long decision
Customers often think about a stove for months or years. If you stay visible during that time, you are the one they ask in the end.
A craft hardly anyone knows
Very few people know how a tiled stove is built inside and how much handwork goes into it. That is exactly what makes people curious.
Busy in season, quiet otherwise
In autumn the phones ring, in summer it is quiet. Posts all year round keep people talking about you.
Where the topics come from.
From the workshop
Firebricks, flues, setting tiles, clay plaster. The steps from an empty spot to the first fire.
From the design
Tile colours, stove benches, viewing windows, modern plastered stoves. Stoves that suit the room.
From heating the right way
How to fire up a heat-storage stove, which wood works, when to add more. Tips that make the stove a pleasure.
Three ideas for stove builders.
- 01
The stove bench
A warm stove bench with cushions. Creates longing on cold days.
Example The most popular spot in the house as soon as it gets cold outside. A stove bench invites you to sit, read and warm up.
- 02
Choosing tiles
Different tile patterns and colours side by side. Helps with the decision.
Example Glossy or matt, classic or modern, white or deep green: the tile decides how the stove looks in the room. We are happy to show you our samples. #tiles
- 03
Firing up a heat-storage stove properly
A photo of lighting the stove with short instructions. A post people like to save.
Example A heat-storage stove wants to be fired up properly once, not topped up all the time. The stones store the heat and release it over many hours.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow show my stoves in the right mood?
Pipeflow uses photos from your website or your own uploads. You can upload atmospheric pictures with a fire at any time and use them in posts.
Should I post in summer at all?
That is up to you. You can adjust the rhythm or pause. But summer is exactly when many people plan their stove for the winter.
Can I set my own wording?
You can edit every post. With feedback and reasons, Pipeflow learns your preferences and turns them into rules.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.
Pipeflow