PipeflowGuides for Instagram and LinkedIn.
Practical answers to the questions businesses really have.
All articles.
- How often a business should post on InstagramThere's no magic number, but there is a clear way to find your own rhythm.
- You find the best time for Instagram yourselfWhy one-size-fits-all times don't help much, and how to find your time with statistics and your own tests.
- Setting up an Instagram business account, step by stepHow to turn a private account into one for your business, or create a new one straight away.
- Business or creator account: what suits your businessBoth account types are professional, but they're meant for different people. Here's how to decide.
- LinkedIn profile for the self-employed: how to be found and understoodAnyone who finds your post interesting clicks on your profile next, and that's where they decide whether to stay.
- Company page or personal profile on LinkedIn: how to make the right choiceBoth have their place, but for small businesses the order matters.
- Creating a social media content calendar that works in everyday lifeA content calendar takes away the daily question of what to post today, and it doesn't need to be pretty or complicated to do that.
- What to post? Content ideas for small businessesYour everyday business gives you more material for posts than you think; here are ideas sorted by type, with examples from different industries.
- Using hashtags well without wasting timeWhat hashtags still achieve today, how to find the right ones and which mistakes to avoid.
- Writing good Instagram captions: how to get yours readThe picture makes people stop, the text decides whether they remember you.
- AI images on social media: what to keep in mindAI images save time, but they raise questions about labelling, honesty and rights that you should sort out before posting.
- Posting photos of staff and customers: how to get consentPeople bring posts to life, but before a recognisable face goes online, you need clear, documented consent.
- Finding staff and apprentices through social media: how it worksMany good people don't read job boards, but they do see what your business shows on Instagram and LinkedIn.
- Automating social media: the pros and cons at a glanceAutomation saves time, but not everything can be handed over. Here's an honest look at both sides.
- One topic, two channels: how to prepare content for Instagram and LinkedInFor two platforms you don't need twice as many ideas, just two ways of telling the same idea.
- Social media with little time: a routine for businessesIf you run a business, you have no spare hours for Instagram and LinkedIn; with a fixed routine, though, it becomes a manageable task.
- Replying to comments and reviews the right wayHow to respond to praise, criticism and unfair reviews without getting annoyed or breaking confidentiality.
- Social media agency or doing it yourself: how to decideBoth routes can work well. What matters is what you need, what you can contribute yourself and how much control you want to keep.
- Optimising your Instagram profile: bio, link and highlightsYour profile decides in a few moments whether someone stays. Here's how to make it clear and inviting.
- Text tiles or photos: which format fits whenBoth formats have their place, and the most reliable way to find out which works better with your audience is to run your own test.
- Legal notice on Instagram and LinkedIn: a practical solutionA business social media profile is also a public presence, and in Austria and Germany that comes with disclosure obligations.
- An example of a weekly Instagram planHere you'll find two worked-out example plans, one with three posts a week and one for every weekday, which you can adapt to your business.
- LinkedIn topics for business owners: what you can write aboutYou don't have to be a thought leader to share interesting things on LinkedIn, your everyday working life is more than enough.
- Posting regularly and keeping it up, even when things are busyThe first post is quickly done; it gets tricky a few weeks later, when everyday life takes over again.
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