PipeflowComparison
Do it yourself, agency or Pipeflow.
Three ways to regular posts. And when each one fits.
The difference.
Do it yourself
Full control, but every week you need time for topics, images, texts and posting. That is usually exactly where it gets stuck.
Agency
Strong on strategy and campaigns. In return: coordination, waiting times and ongoing costs.
Pipeflow
Plans and writes every week from your website. All you do is approve.
When an agency is better.
We'd rather say so up front.
When there is no strategy
Pipeflow carries things out. If you don't yet know what your brand stands for, you first need someone to do the thinking.
For campaigns with a budget
Paid advertising and campaigns are agency work. Pipeflow does ongoing posts.
When things move by the day
If you constantly have to react to today's events, you need people.
With very few posts
If you only post a few times a month, you don't need a tool for it.
When Pipeflow fits.
The channel should keep running
When regularity matters more than individual highlights.
No marketing team
When the person who would have to post actually does something else.
Recurring topics
Businesses with a consistent offer: trades, hospitality, practices, consulting.
Questions about the comparison.
Can you combine Pipeflow and an agency?
Yes. The agency does strategy and campaigns, Pipeflow does the ongoing posts.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.
Try it with your website.
Pilot phase: free to try. Nothing is published until you approve it.