PipeflowSteel, shaped by hand.
Every week Pipeflow uses your website to plan posts about railings, gates and metal construction for Instagram and LinkedIn, and you approve them.
Steel stringers, wooden treads, not one railing too many. We planned and built this staircase for exactly this room. #steelstairs #metalwork
Example of a text tileWhy it usually gets left undone.
One-offs that nobody sees
Every railing and every gate is made to measure. But once it is fitted, only the customer knows the result.
Hardly any time beside the workshop
Between welding, measuring up and fitting, there is nothing left for posts. So your channels often go quiet.
Metalwork is unfamiliar to many
Customers often do not know everything a metalworking shop can do. Regular examples bring enquiries you had not thought of.
Where the topics come from.
From the workshop
Sparks from the grinder, the welding machine, steel on the bench. The craft behind every railing.
From finished projects
Steel staircase, balcony railing, yard gate, canopy, fence. With the reason why it was built exactly that way.
From material know-how
Galvanised or coated, stainless steel or steel, caring for metal outdoors. Answers to real customer questions.
Three ideas for metalworkers.
- 01
The new yard gate
A gate before and after fitting on a house. A big impact on any property.
Example The old gate was rusty and heavy. The new one is galvanised, coated and opens with one hand. #gate
- 02
The weld up close
A close-up of a clean weld. Shows craftsmanship to people who know.
Example A beautiful weld is no accident. It shows that someone knows their craft. #welding #metalwork
- 03
Galvanised or coated
Two surfaces side by side with a short explanation. Answers a common question.
Example Galvanising protects steel from rust, and a coating on top adds the colour. For outdoor use we usually recommend both together.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow use photos of the workshop that show employees?
Yes, but for photos with people Pipeflow asks for consent first. Photos of workpieces without people can be used straight away.
I mostly do jobs for other businesses. Is it still worth it?
Then LinkedIn is often the better channel. Pipeflow plans posts for Instagram and LinkedIn, and you decide what appears where.
How much time do I need to set aside each week?
You read the planned posts and approve them. If something is not right, you edit it or have it rewritten.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.