PipeflowStone that carries stories.
Every week Pipeflow uses your website to plan posts about headstones, natural stone in the home and craftsmanship for Instagram and LinkedIn. You approve.
Moss and weather had made the inscription almost unreadable. After cleaning and retouching the lettering, the stone is once again a dignified place of remembrance.
Example of a text tileWhy it usually gets left undone.
A sensitive topic
Headstones have to do with grief. So posts need to be respectful, and that takes time that everyday work does not leave.
Many only know the cemetery
Many people do not connect stone kitchen worktops, stairs, washstands and window sills with a stonemason.
An old craft without young recruits
Young people hardly know what a stonemason does. A look inside the workshop can change that.
Where the topics come from.
From headstones
Lettering, symbols, types of stone, restoring old headstones. Told calmly and respectfully.
From house and garden
Granite worktop, limestone stairs, washstand, window sill, garden wall. Natural stone in everyday life.
From the workshop
Chisel, mallet, saw, lettering carved by hand. A craft that has been around for centuries.
Three ideas for stonemasons.
- 01
The granite worktop
A kitchen with a natural stone worktop, photographed in daylight. Shows stone in everyday life.
Example Heat-resistant, robust and every slab one of a kind. We cut this granite worktop exactly for this kitchen. #naturalstone #kitchen
- 02
Types of stone compared
Several stone samples side by side with their key properties. Helps people choose.
Example Granite is hard and hard-wearing, marble softer and elegant, limestone warm and calm. Which stone is right depends on where it will be laid.
- 03
The natural stone staircase
An indoor or outdoor staircase with stone steps. Shows work for house and garden.
Example Natural stone steps last for generations. This staircase now leads from the garden to the patio and gets more beautiful every year.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
How do I make sure posts about headstones never sound inappropriate?
You see every post before approval and can change it. With words that should never appear and feedback with reasons, Pipeflow learns which tone you want.
Can I show customers' headstones?
Ask the family first. Pipeflow takes photos from your website or your uploads, and for photos with people it asks for consent.
Can I plan posts around All Saints' Day?
You can edit any suggestion or have it rewritten, and so bring topics such as grave care or restoration at the right time.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.