PipeflowYour designs, shown regularly.
Pipeflow reads your architecture practice's website and plans posts for Instagram and LinkedIn every week about designs, building sites and materials.
Working models help us and our clients understand spaces before they're built. This one shows how the light falls through the courtyard.
Example of a text tileWhy it usually gets left undone.
Projects take a long time
From design to completion often takes years. If you only show finished buildings, you hardly ever post.
Good photos, no text
There are lots of pictures on the hard drive, but between planning and the building site there's no time to find the right words.
Clients want discretion
Not every project can be shown. That limits the choice.
Where the topics come from.
From the design
Sketches, models, variants, floor plans and the question of why a window sits exactly there.
From the building site
Construction progress, details, materials on site, working with tradespeople.
From the studio
The team, how you work, renovating existing buildings, sustainable building and questions from clients.
Three ideas for architects.
- 01
Site visit
A photo of construction progress with a short explanation.
Example The shell is up! Now you can feel what the rooms are like for the first time. A special moment in every project.
- 02
Detail of the week
A built detail such as a window junction or a staircase.
Example Detail of the week: the transition from wood to exposed concrete on the staircase. We plan spots like this especially carefully, because you see them every day. #architecture #detail
- 03
A material in portrait
A material you like to use, and why.
Example Clay is one of our favourite materials. It feels pleasant, is available locally and ages beautifully.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can we show our clients' projects?
Only with their consent, and please follow your chamber's rules on advertising. For photos with people in them, Pipeflow asks for consent, and every post waits for your approval.
Can Pipeflow use our renderings?
Yes, as your own uploads or from your website. For every post, you decide which image is used.
How often should we post?
You choose three times a week, every weekday or daily. For many practices, three posts a week is a good start.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.