PipeflowInsurance made clear, posted regularly.
Pipeflow reads your brokerage's website and plans factual posts for Instagram and LinkedIn every week, with no product advertising and no promises.
What's the difference between a broker and an agent? An agent works for one insurer, while a broker is on the customer's side and compares different providers.
Example of a text tileWhy it usually gets left undone.
A dry subject
Most people only take an interest in insurance once something has happened. Informing them beforehand without boring them is hard.
Strict rules
As an intermediary you have to stay factual and can't promise anything. For fear of getting it wrong, the channel stays empty.
Advice eats up the day
Appointments, claims and contract reviews leave no time for regular posts.
Where the topics come from.
From claims
What to do after a storm, water damage or a car accident: take photos, report the damage, keep receipts.
From life events
Moving house, getting married, having children, going self-employed, retiring: when a policy check makes sense.
From your role as a broker
The difference between a broker and an agent, how a comparison works, how you help when there's a claim.
Three ideas for insurance brokers.
- 01
Moving house soon
A note on which policies to check when moving.
Example Moving house? Remember to give your insurers the new address and check whether your cover suits the new home. 📦
- 02
A term explained
A technical term such as excess or underinsurance in two sentences.
Example What does underinsurance mean? If the agreed sum is lower than the actual value, the payout can be reduced when you make a claim. It's worth checking the sums regularly.
- 03
The team in the office
A photo of a colleague with her area of work.
Example She handles claims for us and stays on them until everything is sorted. When something goes wrong, she's often your first point of contact.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Is this compatible with the rules for insurance intermediaries?
Pipeflow plans factual posts about your work, and you need to follow the professional rules for insurance intermediaries: no promises of success, no customer cases. Nothing is published until you approve it.
Can I have mandatory details like my legal notice or disclaimers checked automatically?
Yes. You set mandatory notices and words that must never appear. Before every publication, Pipeflow checks that both are respected.
Does Pipeflow access our broker software?
No. There is no connection to broker software and no access to customer data. Pipeflow only reads your public website.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.