Pipeflow

Explain the technology, show your expertise.

Pipeflow reads your engineering firm's website and plans factual posts for Instagram and LinkedIn every week, about projects, calculations and construction sites.

Technical term explainedPipeflow Engineering

What is a load assumption? We define which forces act on a building element, from snow and wind to its own weight. Every calculation builds on this.

Example of a text tile

Why it usually gets left undone.

Work behind the scenes

You hardly see structural design, building services or fire safety in a finished building. The work behind them stays invisible.

Skilled workers are scarce

Many firms are looking for engineers and technicians, but hardly anyone knows how exciting a day at your firm is.

Too technical for non-experts

Putting technical topics into plain words takes time you don't have between projects.

Where the topics come from.

From the planning

Calculations, options, models, coordination with architects and authorities.

From the building site

On-site inspections, reinforcement checks, measurements, details and work with contractors.

From the studio

Team, training, further education, methods such as digital building models, and open positions.

Three ideas for engineering firms.

All 12 Instagram ideas · 8 LinkedIn ideas

  1. 01

    Digital building model

    Screenshot of a model without confidential data.

    Example
    In the digital model we see early on where pipes and beams would clash. That saves trouble and rework on site.
  2. 02

    Meet the team

    Photo of a team member and their specialist field.

    Example
    He plans building services for us and is our ventilation expert. If a building smells fresh and feels pleasantly warm, he may have had a hand in it.
  3. 03

    A detail from the design

    A junction or connection detail with an explanation.

    Example
    This connection between a steel beam and a concrete wall looks unremarkable. Behind it are several options and precise calculations.

How Pipeflow helps.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

With images

Photos from your website, your own photos, AI images or text tiles in your colours.

You approve

Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.

Try it with your websitePilot phase: free to try.

FAQ.

Can we show clients' projects?

Only with their consent, and please follow the professional rules of your chamber or guild that apply to you. Every post waits for your approval.

We are more active on LinkedIn than on Instagram. Is that OK?

Yes. You choose the rhythm and time for each channel yourself and can also pause a channel.

Can Pipeflow read plans or calculations?

No. Pipeflow reads your public website and uses photos from there or your own uploads, not project files.

What does Pipeflow cost?

Pipeflow is in its pilot phase. You can try it free.