PipeflowMore than floor plans and square metres.
Twelve Instagram ideas that help your estate agency reach owners and house hunters.
From this window you can see all the way to the mountains. Sometimes you fall in love with a single detail.
Example of a text tile12 ideas for estate agents.
With ready-made sample text to adapt.
- 01
The favourite detail
Instead of the whole flat, one special detail: a bay window, a tiled stove, the view. With the owners' consent.
Example From this window you can see all the way to the mountains. Sometimes you fall in love with a single detail.
- 02
New listing
A property with the key facts and a pointer to the website.
Example New with us: a bright three-room flat with a balcony and a view of the greenery. You'll find all the details and required information on our website.
- 03
Sold
A sold announcement with a thank you to the owners, only with consent.
Example Sold! We thank the owners for their trust and wish the new residents many happy years. 🔑
- 04
Documents for the sale
A tile with the most important documents for owners.
Example Land register extract, plans, energy performance certificate and, for flats, the owners' association documents. We help you put them together.
- 05
Viewing tip
Tips for house hunters on what to look out for at a viewing.
Example At a viewing, check the cellar too and ask about the heating. The nicest floors are no help if the place stays cold.
- 06
The area
Introduce a neighbourhood or village: bakery, park, school.
Example Why live here? A short walk to the bakery, a big park and the school is within walking distance.
- 07
The team
Introduce someone from the office and their speciality, with consent.
Example She knows every street in the district and is with you from the first conversation to the key handover.
- 08
Home staging
Show how a flat can feel more inviting with a few simple touches, without before-and-after promises.
Example Less is more: put personal things away, clean the windows, add fresh flowers. That way viewers can picture themselves living here.
- 09
A term explained
A tile about a technical term, such as living space or usable floor space.
Example What counts as living space? Balconies, cellars and attics are counted very differently depending on the rules. We're happy to explain it to you.
- 10
Key handover
A photo of the key in a hand, without faces.
Example The best moment in our job: the keys change hands. All the best in your new home!
- 11
Moving tip
A practical tip for moving house.
Example When you move, pack one box first with everything you need on the first evening: phone charger, towel, toothbrush and light bulbs.
- 12
Request a valuation
Invite owners to a conversation about the value of their property.
Example Thinking about selling your property? In a first conversation we'll look together at what it could be worth. #realestate
Or let Pipeflow plan it for you.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.