PipeflowShow how a home comes to life.
Twelve Instagram ideas that let you as a property developer show building progress, quality and dream homes.
Today was the groundbreaking. Over the coming months, new flats with lots of green space around them will be built here.
Example of a text tile12 ideas for property developers.
With ready-made sample text to adapt.
- 01
Groundbreaking
A photo of the groundbreaking, with consent from the people shown.
Example Today was the groundbreaking. Over the coming months, new flats with lots of green space around them will be built here.
- 02
Building progress of the week
A picture of the current stage, always taken from the same spot.
Example Building progress: the ground floor is up. Next week we move on to the ceiling. 🏗️
- 03
Shell complete
A photo of the finished shell with a thank you to the construction company.
Example The shell is complete! Thank you to everyone who was on site in all weathers.
- 04
Material detail
Show a material from the fittings, such as parquet, tiles or windows.
Example Oak parquet in all living areas. This is how the fittings feel before the furniture arrives.
- 05
The floor plan explained
A floor plan with a short explanation of what makes it practical.
Example An open kitchen, a storage room and a bedroom facing the quiet courtyard. Well thought-out floor plans make everyday life easier.
- 06
Visualisation
A visualisation, clearly labelled as such.
Example This is how the courtyard will look (visualisation). With a playground, benches and trees that give shade.
- 07
The location
Introduce the surroundings: local shops, school, park, public transport.
Example The bakery, school and bus stop are all within walking distance. Short distances are part of a good quality of life.
- 08
Custom requests
Explain until when and how buyers can make requests.
Example An extra socket or different tiles? Custom requests are possible with us, as long as the build allows it. We're happy to advise you.
- 09
Tradespeople at work
Show professionals at work, with consent.
Example Today the electricians are in the house. Every cable is laid carefully before the plaster goes on.
- 10
Outdoor areas
A photo when trees are planted or gardens are laid out.
Example The first trees are planted. Soon the building site will become a green courtyard.
- 11
Key handover
A photo of the key handover, with the buyers' consent.
Example Welcome home! Today the first residents got their keys. 🔑
- 12
A frequent question
Answer a question from interested buyers, such as how the final inspection works.
Example How does the handover work? We walk through the flat together, check everything and note any open points in writing. #newbuild
Or let Pipeflow plan it for you.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.