Pipeflow

Instagram ideas for fruit growers.

Twelve post ideas from blossom to harvest.

The blossom is herePipeflow Orchard

The apple trees are in full bloom. Now we're hoping for mild nights and busy bees. 🌸

Example of a text tile

12 ideas for fruit growers.

With ready-made sample text to adapt.

  1. 01

    The blossom is here

    Trees in blossom in the orchard. One of the most beautiful sights of the year.

    Example
    The apple trees are in full bloom. Now we're hoping for mild nights and busy bees. 🌸
  2. 02

    Frost night

    Frost protection at night, explained plainly. Shows what's at stake.

    Example
    Last night we were out in the orchard until morning to protect the blossom from frost. Growing fruit also means staying awake at night.
  3. 03

    Freshly picked

    A full crate with the first harvest. A clear reason to buy.

    Example
    Freshly picked and in the farm shop from today: the first apples of the season. #FarmShop
  4. 04

    Variety portrait

    An apple or pear cut open, with three characteristics. Shows the variety.

    Example
    Crunchy, juicy, slightly tart: this variety is perfect for eating fresh. Ask in the farm shop which ones are still available.
  5. 05

    Which variety for baking?

    A cake next to a crate of fruit. Answers a common question.

    Example
    For apple strudel, we recommend a tart variety that doesn't fall apart when baked. We'll advise you in the farm shop.
  6. 06

    Winter pruning

    A ladder and shears at a bare tree. Shows the work in winter.

    Example
    While the trees are resting, we prune them. Winter pruning helps decide how the next harvest turns out.
  7. 07

    Pick your own

    Families with baskets among the trees, with consent. An experience for children.

    Example
    From now on you can pick your own fruit with us. Bring a basket, find your favourite tree and get started.
  8. 08

    Freshly pressed juice

    Juice flowing from the press. Shows processing on the farm.

    Example
    Our apples become juice, pressed right here on our farm. Try it in the farm shop.
  9. 09

    Storing fruit properly

    Apples in a cool crate in the cellar. A useful tip.

    Example
    Apples like to be stored somewhere cool and away from other fruit. That way they stay crunchy for a long time.
  10. 10

    The harvest team

    The team with full crates, with consent. Makes the work visible.

    Example
    We couldn't manage the harvest without this team. Thank you for every day in the orchard.
  11. 11

    Hail nets explained

    The orchard under the nets. Lots of people ask what they are.

    Example
    What are the nets over our trees? They protect the fruit from hail, which can destroy an entire harvest.
  12. 12

    Question for the community

    Text tile: which apple variety is your favourite?

    Example
    Sweet or tart, crunchy or soft: which apple is your favourite? Tell us.

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