PipeflowYour orchard, harvest-fresh in the feed.
Pipeflow reads your website and plans posts for Instagram and LinkedIn every week with blossom, harvest, varieties and your farm shop. You approve.
Last night we were out in the orchard until morning to protect the blossom from frost. Growing fruit also means staying awake at night.
Example of a text tileWhy it usually gets left undone.
Harvest leaves no time
When the fruit is ripe, every hour in the orchard counts. Posts have to wait, even though this is exactly when you want customers to come.
Many people only know supermarket varieties
Your range of varieties is a treasure hardly anyone knows about, as long as you don't show it.
The year is long
Between blossom and harvest there's a lot of work nobody sees. That's exactly what builds understanding and loyalty.
Where the topics come from.
From the orchard
Pruning in winter, blossom, frost nights, thinning, hail nets, harvest.
From the farm shop
What's ripe right now, the range of varieties, juice and cider, dried fruit, pick your own.
From the kitchen
Which variety for baking, for preserving, for eating fresh, storage tips.
Three ideas for fruit growers.
- 01
Freshly picked
A full crate with the first harvest. A clear reason to buy.
Example Freshly picked and in the farm shop from today: the first apples of the season. #FarmShop
- 02
Variety portrait
An apple or pear cut open, with three characteristics. Shows the variety.
Example Crunchy, juicy, slightly tart: this variety is perfect for eating fresh. Ask in the farm shop which ones are still available.
- 03
Which variety for baking?
A cake next to a crate of fruit. Answers a common question.
Example For apple strudel, we recommend a tart variety that doesn't fall apart when baked. We'll advise you in the farm shop.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I post on the spot when a variety is ripe?
Yes. You can post straight away or add your own photo to a planned post.
We don't have a website, only a farm shop.
That's enough. Without a website, you describe your business in a few sentences and upload your own photos.
What about photos of harvest workers?
For photos showing people, Pipeflow asks for consent. Nothing goes out without your approval.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.