Show expertise, stay neutral.
Every week Pipeflow plans factual posts for Instagram and LinkedIn for your surveying practice, based on your website and with your approval.
With this device we measure moisture in masonry. That turns a suspicion into a finding we can prove.
Example of a text tileWhy it usually gets left undone.
Reports are confidential
You can't talk about commissions, parties or results. That seems to leave little material for posts.
Neutrality and advertising speak don't mix
As an expert assessor, you have to come across as impartial. Loud advertising doesn't fit with that.
People only look for you when it's serious
Anyone with damage or in need of a valuation searches quickly. By then, your expertise should already be visible.
Where the topics come from.
From your specialist field
Structural damage, damp, mould, cracks, property valuation, vehicle damage or whatever your focus is, explained in general terms.
From how you work
Site inspections, measuring instruments, documentation, how a report is structured and why independence matters.
From your career
Training, certification, further education and working with courts, insurers and lawyers, without individual cases.
Three ideas for surveyors.
- 01
Spotting mould
A tile with signs of damp in the home.
Example A musty smell, dark patches in corners, peeling wallpaper: these can be signs of damp. The cause should be found.
- 02
Check before you buy
Tips on what buyers should look out for with a second-hand property.
Example When buying a house, it pays to look in the cellar and the attic. That's where a lot of damage shows up first.
- 03
Documentation is everything
Explain why owners should record damage straight away with photos and the date.
Example Found some damage? Photograph it straight away, with the date and from several angles. That helps with anything that needs clearing up later.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I report on cases?
Only in general terms and without recognisable parties, places or results. Follow the rules on impartiality and confidentiality that apply to you. Nothing goes out before you approve it.
Can I rule out promotional terms?
Yes. You can store words that should never appear. Pipeflow checks every post for them before it is published.
Which channel suits surveyors?
LinkedIn for lawyers, insurers and property managers, Instagram for owners and private individuals. Pipeflow plans for both.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.
Pipeflow