Pipeflow

Fresh flowers in your feed every week.

Every week Pipeflow plans posts for Instagram and LinkedIn for your flower shop, based on your website and with your approval.

Seasonal flowerPipeflow Florist

It's peony season. Only a few weeks a year, which is why we enjoy them all the more.

Example of a text tile

Why it usually gets left undone.

The nicest bouquets go fast

Barely tied and already sold. Often there's no time for a photo, let alone a post.

Holidays bring a rush

Before Valentine's Day or Mother's Day you have your hands full. That's exactly when posts should be going out.

Big chains are everywhere

Supermarkets and online shops sell flowers too. Without posts, nobody sees your advice and handiwork.

Where the topics come from.

From your workshop

Bouquets in the making, tools, ribbons, seasonal flowers, table decorations and wreaths.

From your year

Valentine's Day, Mother's Day, weddings, All Saints' Day, Advent and the flower of the season.

From your knowledge

Caring for cut flowers, repotting houseplants, the language of flowers and the right flowers for each occasion.

Three ideas for florists.

All 12 Instagram ideas · 8 LinkedIn ideas

  1. 01

    Hands at work

    Close-up of hands tying a bouquet.

    Example
    Every bouquet here is tied by hand. Stem by stem, until everything is just right.
  2. 02

    Care tip

    A tile on how to make cut flowers last longer.

    Example
    Cut the stems at an angle, keep the vase clean, change the water every two days. That way your bouquet lasts longer.
  3. 03

    Language of flowers

    Explain what a flower traditionally means.

    Example
    Forget-me-nots have long stood for remembrance and loyalty. A small gift with a big meaning.

How Pipeflow helps.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

With images

Photos from your website, your own photos, AI images or text tiles in your colours.

You approve

Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.

Try it with your websitePilot phase: free to try.

FAQ.

Can I prepare posts before holidays?

Pipeflow plans every week in advance, at the time you choose. That way posts go out even when the shop is at its busiest.

Can I use my own flower photos?

Yes, that's even best. You can upload your own photos, use photos from your website or swap in your own photo at any time.

Does LinkedIn suit a flower shop?

Yes, for business customers, hotels, restaurants and recruiting. Pipeflow plans posts there about partnerships and your business.

What does Pipeflow cost?

Pipeflow is in its pilot phase. You can try it free.