PipeflowYour boutique, in the feed every week.
Pipeflow reads your website and plans posts for Instagram and LinkedIn every week with new pieces, styling ideas and a look inside your boutique. You approve.
Freshly unpacked and already on the rail: the first pieces of the new season. Come by while all sizes are still in stock.
Example of a text tileWhy it usually gets left undone.
Stock is in, the post isn't
The new collection is already on the rail, but between advising customers, the fitting room and the till, the post about it comes days later or not at all.
Everything is cheaper online
You win against big online retailers with advice and choice. But people need to see that before they come into the shop.
No time for captions
A nice photo is quick to take. The right caption to go with it, three times a week, ends up costing you your evening.
Where the topics come from.
From your range
New pieces, favourites of the season, one piece styled three ways, accessories that finish an outfit.
From your consultations
Which cut suits which figure, what to wear as a wedding guest, care tips for wool and linen.
From your calendar
Change of season, start of the sale, late-night shopping, Mother's Day, ball season, Christmas party outfits.
Three ideas for fashion boutiques.
- 01
Close-up of the fabric
Close-up of buttons, seams or knitwear. Quality you can't touch online.
Example You'll never get this close online. You have to feel this knit, ideally right here in our shop.
- 02
Wedding guest
Two or three outfit suggestions for wedding guests. A specific question many people need help with.
Example Invited and nothing to wear? We've put together outfits for wedding guests that won't outshine the bride.
- 03
What the team is wearing
A member of staff shows her favourite outfit from the range. It makes the boutique personal.
Example This is what our team loves wearing this week. Ask us in the shop how we put it together.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow show my new pieces automatically?
Pipeflow uses photos from your website or your own uploads. There is no connection to your till or stock system, so you simply upload new photos or swap them in before you approve.
What about photos that show customers?
For photos with people, Pipeflow asks about consent. In any case, nothing is published before you approve it.
Does Pipeflow make Reels or Stories too?
No, Pipeflow plans image posts with text for Instagram and LinkedIn. Videos, Stories and Reels aren't part of it.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.