PipeflowYour shoe shop, visible step by step.
Pipeflow reads your website and plans posts for Instagram and LinkedIn every week with new styles, fitting tips and a look at your advice. You approve.
Our tip: try shoes on in the afternoon. Your feet are a little fuller by then, so the shoe will still fit in the evening.
Example of a text tileWhy it usually gets left undone.
Good advice is invisible
Only people who have already been to you know that you measure feet and say honestly when a shoe doesn't fit.
Seasons come fast
When the winter boots arrive, it's almost too late for the post. And then summer is already on its way again.
Shoes on white are boring
Product photos are everywhere. What's missing are ideas that show why people should buy from you.
Where the topics come from.
From your consultations
The right size for children's shoes, why you should try shoes on in the afternoon, insoles, wide feet.
From your range
New styles, the team's favourite shoe, hiking boots, wedding shoes, shoes for work.
Through the year
Back to school, first snow, spring clean of the shoe cupboard, hiking season, ball season.
Three ideas for shoe shops.
- 01
New styles on the shelf
The new delivery lined up on the shelf. It shows there's something new to discover.
Example The new styles have arrived and are on the shelf. Come and try them on while your size is still in stock.
- 02
Care before winter
Waterproofing spray, a brush and a leather shoe on the table. An occasion that comes round every year.
Example Before the first snow: clean, condition and waterproof your leather. We're happy to show you which product suits your shoe.
- 03
Wide feet, narrow feet
Two lasts or styles side by side, with the explanation that width matters just as much as length.
Example Length is only half the story, width matters just as much. We have styles for narrow and for wide feet.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow show my stock levels or sizes?
No, there is no connection to your stock system. If a style is available in certain sizes, you add that before you approve.
I hardly have any photos of my own. Does it still work?
Yes. Pipeflow uses photos from your website, your uploads, AI images or text tiles in your colours. Text tiles work well for tips on fit and care.
How often does it post?
You choose three times a week, every weekday or daily, and the time. There is at most one post per channel per day.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.