Pipeflow

Instagram ideas for shoe shops.

Twelve post ideas that show fit, care and new styles.

Measuring children's feetPipeflow Shoes

Children's feet grow faster than you think. Come by, we'll measure them and tell you whether the shoes still fit. #kidsshoes

Example of a text tile

12 ideas for shoe shops.

With ready-made sample text to adapt.

  1. 01

    Measuring children's feet

    The measuring device with a child's foot on it, without a face. Parents often don't know how fast children's feet grow.

    Example
    Children's feet grow faster than you think. Come by, we'll measure them and tell you whether the shoes still fit. #kidsshoes
  2. 02

    Try them on in the afternoon

    A text tile with the tip to try shoes on later in the day. Useful and easy to remember.

    Example
    Our tip: try shoes on in the afternoon. Your feet are a little fuller by then, so the shoe will still fit in the evening.
  3. 03

    New styles on the shelf

    The new delivery lined up on the shelf. It shows there's something new to discover.

    Example
    The new styles have arrived and are on the shelf. Come and try them on while your size is still in stock.
  4. 04

    Care before winter

    Waterproofing spray, a brush and a leather shoe on the table. An occasion that comes round every year.

    Example
    Before the first snow: clean, condition and waterproof your leather. We're happy to show you which product suits your shoe.
  5. 05

    Wide feet, narrow feet

    Two lasts or styles side by side, with the explanation that width matters just as much as length.

    Example
    Length is only half the story, width matters just as much. We have styles for narrow and for wide feet.
  6. 06

    The team's favourite shoe

    Someone from the team and their current pair, with only feet and shoes in the picture. It makes the shop approachable.

    Example
    Our colleague is out and about in this pair every day at the moment. Comfortable, simple and goes with almost everything.
  7. 07

    Back to school

    Slippers, trainers and outdoor shoes for children in a row. A specific need when school starts.

    Example
    Trainers, slippers, outdoor shoes: when school starts, children often need everything at once. We'll help you choose.
  8. 08

    Breaking them in made easy

    Tips as a text tile on how to break in new leather shoes. Often saved and shared.

    Example
    Wear new leather shoes at home first, a few hours at a time, and they'll get more comfortable day by day.
  9. 09

    Hiking boot advice

    Hiking boots with walking poles and a rucksack next to them. Advice is especially important here.

    Example
    A hiking boot has to fit just as well going downhill as uphill. You can test that on our ramp.
  10. 10

    Question for the community

    Two styles as a picture and the question: trainers or ankle boots? It gets people interacting.

    Example
    For autumn: trainers or ankle boots? Vote in the comments.
  11. 11

    Repair or replace?

    A worn-down heel and the question of whether a repair is worth it. Honest advice builds trust.

    Example
    Not every shoe needs replacing straight away. Bring it in and we'll tell you honestly whether a repair is worth it.
  12. 12

    Shoes for the occasion

    Elegant shoes for a wedding, ball or company party. A specific reason to buy now.

    Example
    Ball season, a wedding or a company party? We have elegant shoes you can still stand in after midnight.

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