PipeflowInstagram ideas for bookshops.
Twelve post ideas that show why people should buy from you and not just anywhere online.
Right now we're pressing this book into the hands of everyone who asks: what should I read next? Come by, we'll happily tell you more. #booktip #bookshop
Example of a text tile12 ideas for bookshops.
With ready-made sample text to adapt.
- 01
The book we recommend to everyone
Someone from the team holds their current favourite book up to the camera. Personal recommendations are the reason people go into a bookshop.
Example Right now we're pressing this book into the hands of everyone who asks: what should I read next? Come by, we'll happily tell you more. #booktip #bookshop
- 02
Unpacking a new delivery
A short photo series of open boxes and fresh stacks. It shows that new things keep arriving at your shop.
Example The boxes are open and the new releases are on the table. First come, first to browse. 📚
- 03
Books by mood
Three books for one feeling, such as rainy Sundays or heartbreak. It helps people who don't know what they're looking for.
Example For rainy Sundays: three books that make you never want to leave your blanket. Which one is on your bedside table right now?
- 04
Explaining the ordering service
Show that you can order almost any available title. Many people don't know that it's just as quick with you as online.
Example Not in stock? No problem. We can order almost any available book for you and have it ready for you to collect.
- 05
Reading announcement
A photo of the book and the prepared reading space with the date and how to sign up. Events bring people into the shop.
Example The author of this novel will soon be reading here. Places are limited, so sign up directly in the shop or send us a message.
- 06
Children's book corner
The children's section photographed from below, through children's eyes. Parents and grandparents often look for advice right here.
Example This is what our children's book corner looks like through children's eyes. Tell us the age and we'll find the right book.
- 07
Shop window before and after
The empty and the finished shop window side by side. It makes people want to stop on their next walk.
Example The shop window has been redecorated, this time all about autumn. Take a look as you walk past. #shopwindow
- 08
Gift wrapping
A book being wrapped with paper and a ribbon. It shows a service you don't get like this online.
Example Giving a book is easy, and we'll wrap it beautifully for you. Just let us know when you pay and we'll do the rest.
- 09
Question for the community
One sentence as a text tile: which book did you last find impossible to put down? It brings comments and new ideas for recommendations.
Example Which book did you last find impossible to put down? Tell us in the comments, we're curious.
- 10
Back to school
Study guides, set texts and dictionaries clearly on display. An occasion when parents need something specific.
Example Got the school list? Bring it along and we'll put together the set texts and study guides with you.
- 11
Introducing the book club
The table laid before the book club evening and the current book. It builds community around your shop.
Example Once a month we talk about a book here, over tea and without any exam pressure. New readers are welcome.
- 12
Hidden gem
A book hardly anyone knows, but the team loves. It shows expertise no bestseller list can offer.
Example It wasn't on any bestseller list, but it's right at the front in our shop: our hidden gem of the season. Let it surprise you.
Or let Pipeflow plan it for you.
From your website
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Photos from your website, your own photos, AI images or text tiles in your colours.
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