Pipeflow

Instagram ideas for fashion boutiques.

Twelve post ideas that show why a trip to your boutique is worth it.

One piece, three looksPipeflow Boutique

One blazer, three outings: at the office, at brunch and in the evening. Which look is yours? #styling #boutique

Example of a text tile

12 ideas for fashion boutiques.

With ready-made sample text to adapt.

  1. 01

    One piece, three looks

    One item of clothing in three combinations, for example for the office, the weekend and the evening. It shows the purchase is worth it.

    Example
    One blazer, three outings: at the office, at brunch and in the evening. Which look is yours? #styling #boutique
  2. 02

    Just arrived

    The new delivery on the rail, with colours and fabrics clearly visible. First come, first to get the full choice of sizes.

    Example
    Freshly unpacked and already on the rail: the first pieces of the new season. Come by while all sizes are still in stock.
  3. 03

    Close-up of the fabric

    Close-up of buttons, seams or knitwear. Quality you can't touch online.

    Example
    You'll never get this close online. You have to feel this knit, ideally right here in our shop.
  4. 04

    Wedding guest

    Two or three outfit suggestions for wedding guests. A specific question many people need help with.

    Example
    Invited and nothing to wear? We've put together outfits for wedding guests that won't outshine the bride.
  5. 05

    What the team is wearing

    A member of staff shows her favourite outfit from the range. It makes the boutique personal.

    Example
    This is what our team loves wearing this week. Ask us in the shop how we put it together.
  6. 06

    Accessories make the look

    A simple outfit once without and once with a scarf, belt or bag. Small piece, big impact.

    Example
    Same dress, different effect: with a belt and a scarf, an everyday outfit becomes an evening look.
  7. 07

    Care tip

    A text tile on how to wash wool, linen or silk properly. Useful knowledge people like to save.

    Example
    Wool likes it cool and gentle: hand wash, dry flat, never on the radiator. Then your jumper stays lovely for a long time.
  8. 08

    A fitting room that feels good

    A photo of your fitting room with good light and a mirror. It takes away the hesitation about trying things on.

    Example
    Plenty of space, good light and no time pressure. That's how you try things on with us.
  9. 09

    Start of the sale

    The rail with reduced pieces and a clear note of when it starts. An occasion many people wait for.

    Example
    The sale starts tomorrow. The nicest pieces of the season are waiting for a new home.
  10. 10

    Asking about favourite colours

    Colour swatches as a text tile and the question of which colour your audience is wearing this autumn. It brings comments.

    Example
    Forest green, rust red or classic navy after all? Tell us your colour for this autumn.
  11. 11

    Shop window of the week

    The newly designed shop window as an invitation for the next stroll through town.

    Example
    Our shop window has a new outfit. Stop for a moment as you walk past.
  12. 12

    Size advice

    A sentence saying that sizes vary by brand and that you help with that. It takes away uncertainty.

    Example
    A size isn't always the same size, every brand cuts differently. We'll tell you honestly what fits you.

Or let Pipeflow plan it for you.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

With images

Photos from your website, your own photos, AI images or text tiles in your colours.

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Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.

Try it with your websitePilot phase: free to try.