PipeflowWebsites as a business tool.
Eight ideas that help your web design agency reach managing directors, partners and skilled professionals on LinkedIn.
Before we plan a website, we ask: what should a visitor do in the end? Call, book, apply? That one answer shapes the structure of the whole site.
Example of a text tile8 ideas for web designers.
More factual than Instagram, with sample text.
- 01
What a website should achieve
A factual post about the fact that a website has a job to do, such as bringing in enquiries, applications or bookings.
Example Before we plan a website, we ask: what should a visitor do in the end? Call, book, apply? That one answer shapes the structure of the whole site.
- 02
Project report
Describe the starting point, approach and result of an approved project, without made-up figures.
Example We rebuilt the website for a trade business. Reference photos and a short enquiry form are now at its heart. Since then the business has kept its references up to date itself.
- 03
Accessibility as a duty and an opportunity
Explain why accessible websites are becoming more important for many businesses, and keep it general and accurate.
Example Accessibility affects more people than many think: older visitors, people with poor eyesight or anyone looking at their phone in the sun. We take them into account from the start. We are happy to discuss which requirements apply to your business.
- 04
Introducing partners
Introduce a photographer, a copywriter or a hosting company you work with.
Example A good website needs good copy. That is why on many projects we work with a copywriter who speaks our clients' language. Design and content then become one whole.
- 05
Job ad: development
Look for new team members with an honest view of projects and team.
Example We are looking for support in front-end development. With us you build websites for small and medium-sized businesses and are involved from the first draft to launch. We look forward to hearing from you.
- 06
Our process in five steps
Describe your project process so that prospects know what to expect.
Example Our process is always the same: conversation, structure, design, build, launch. After every step we check in with the client. That prevents nasty surprises at the end.
- 07
Apprenticeship or internship
Show how you train young people and what tasks they take on.
Example This week our apprentice built his first subpage himself, from design to testing on a phone. We train apprentices because we want to grow good people ourselves. We welcome applications for next year.
- 08
Why we don't take on every project
An honest post about your focus, such as particular industries or project sizes.
Example Sometimes we say no. Not out of arrogance, but because we make the biggest difference for small businesses. If you are a good fit, you get our full attention.
Or let Pipeflow plan it for you.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.