PipeflowShow websites that work.
Twelve Instagram ideas that let your web design agency show its projects, knowledge and way of working.
Most visitors arrive on their phone. That is why we design every site for the small screen first. #webdesign
Example of a text tile12 ideas for web designers.
With ready-made sample text to adapt.
- 01
The site on a phone
Show an approved website on a real phone in someone's hand. Most clients immediately think of their own site.
Example Most visitors arrive on their phone. That is why we design every site for the small screen first. #webdesign
- 02
Before and after
The old and new home page side by side, with a short explanation of what changed. Only with the client's consent.
Example On the left the old home page, on the right the new one. Less text, clearer paths to the offer and a contact button you don't have to hunt for.
- 03
Launch day
A picture of the moment a site goes online. Launches are a good occasion to thank the client.
Example It is live today! Thank you to everyone involved for the great teamwork. 🚀
- 04
Wireframe on paper
Photograph a hand sketch of a page structure. It shows that planning comes before design.
Example Before we choose colours and fonts, we draw the page on paper. That way we first work out what goes where.
- 05
Three things every home page needs
A text tile with a short checklist businesses can use to check their own site.
Example What you do, where you are and how people can reach you. Your home page has to answer these three questions straight away.
- 06
Decluttering the contact form
Show a form that is too long next to a short version. A tip anyone can put into practice right away.
Example Every field in a contact form is a hurdle. Only ask for what you really need for the first reply.
- 07
Accessibility simply explained
A tile about one specific point, such as contrast, font size or image descriptions.
Example Grey text on a light grey background looks elegant, but many people find it hard to read. Enough contrast helps every visitor.
- 08
Testing on lots of devices
A photo of a table full of phones, tablets and laptops during testing. It shows care.
Example Before a site goes live, we click through it on every device we can find. Today was testing day again.
- 09
Photos make the difference
Show the same page with stock images and with real photos of the business. Clients understand why a photo shoot is worth it.
Example Real photos of your own team feel completely different from catalogue pictures. We almost always recommend a dedicated shoot.
- 10
Our toolbox
Briefly introduce the tools you work with and explain why.
Example A look at our everyday work: sketchbook, design software, test devices and lots of communication with our clients.
- 11
Maintenance after launch
Explain that a website needs looking after once it has launched, such as updates, new content and backups.
Example A website is never quite finished. Updates, new copy and backups keep it secure and up to date.
- 12
A common client question
Answer a question you often hear in the first meeting, for example what you need from the client.
Example We are often asked what we need to get started. The answer: copy, good photos and a clear idea of who should visit the site.
Or let Pipeflow plan it for you.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.