Show paper, ink and machines.
Twelve Instagram ideas that let your print shop show its craft and quality.
Before the full run starts, the first sheet is checked closely. If the colour is right, the rest is right. #printing
Example of a text tile12 ideas for printers.
With ready-made sample text to adapt.
- 01
The first sheet
Show the first press sheet of a job being checked under the lamp. It shows care.
Example Before the full run starts, the first sheet is checked closely. If the colour is right, the rest is right. #printing
- 02
Finishing in close-up
Embossing, hot foil or spot varnish photographed up close, ideally in raking light.
Example It shines, feels special and sticks in the memory. Hot foil on matt paper is simply beautiful. ✨
- 03
Paper store
A look into the paper store with stacks in different colours and weights.
Example Not all white is the same. Our store holds papers from cool to warm and from thin to really sturdy.
- 04
Bleed explained
A tile showing why print files need a few millimetres of margin beyond the final format.
Example Images right to the edge? Then your print files need a little bleed all round. Otherwise white slivers appear when the sheets are cut.
- 05
A machine at work
A calm photo of a running press, folding machine or guillotine.
Example The folding machine is running non-stop today. Stacks of flyers need folding before the weekend arrives.
- 06
Paper weight you can feel
Show three paper weights side by side and describe what each is good for.
Example Thin for flyers, medium for brochures, sturdy for business cards. We are happy to send you samples to feel.
- 07
A finished job in a stack
A neat stack of finished print, packed or freshly cut, with the client's consent.
Example Cut, packed and ready for collection. That is exactly what a good Friday afternoon looks like.
- 08
Prepress
Show how print files are checked, without showing confidential content.
Example Before anything is printed, we check the files: resolution, colours, fonts, bleed. If we notice something, we give you a call.
- 09
Colour fan
An opened colour fan as the picture, with one sentence about spot colours.
Example When a colour has to be exactly right, we print it as a spot colour. The colour fan helps with choosing.
- 10
Apprentice at the machine
Show an apprentice at work to reach young talent.
Example Today our apprentice set up a machine on his own for the first time. Printing is a trade with a future. #apprenticeship
- 11
A common mistake in print files
A typical mistake, such as images with too low a resolution, simply explained.
Example On screen the photo looks good, in print it turns pixelated. Images from the internet usually don't have enough resolution for paper.
- 12
Seasonal job
Show typical jobs for an occasion, such as calendars in autumn or invitations in spring.
Example It is already calendar season here. If you want your own calendar for the new year, now is the time to send the files.
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