Pipeflow

Make software tangible.

Twelve Instagram ideas that let your software company show its team, product and way of working.

A feature in one sentencePipeflow Software

New: invoices can now be saved as a template with one click. A request from our customers, now delivered.

Example of a text tile

12 ideas for software companies.

With ready-made sample text to adapt.

  1. 01

    A feature in one sentence

    A screenshot of a new feature with one clear message about what it makes easier in everyday work.

    Example
    New: invoices can now be saved as a template with one click. A request from our customers, now delivered.
  2. 02

    The whiteboard after planning

    A photo of a whiteboard covered in notes, without confidential details. Shows how much thinking goes into software.

    Example
    This is what it looks like when we plan a new feature. Lots of arrows, even more questions and, in the end, a clear solution.
  3. 03

    The people behind the code

    Introduce a team member, with their role and a small personal detail.

    Example
    He makes sure our software is fast on phones too. And he knows every good coffee spot nearby. ☕
  4. 04

    A customer request delivered

    Show an improvement that came straight from feedback, without naming customers.

    Example
    You asked for a dark mode, and now it is here. Thank you for every piece of feedback, we read them all.
  5. 05

    A day in support

    A look at the support team's work: headphones, notes, a calm atmosphere.

    Example
    This is where your questions land. Our support team answers personally and knows the software inside out.
  6. 06

    Shortcut of the week

    A text tile with a handy shortcut or trick from your software.

    Example
    Did you know you can jump straight through the search results with the arrow key? Saves a few clicks every day.
  7. 07

    The office

    A photo of the workspace, the meeting room or the kitchen. Appeals especially to applicants.

    Example
    This is where our software is made. With lots of daylight, enough plants and a kitchen where the best ideas come up.
  8. 08

    Release day

    A short post when a new version comes out, with the most important point.

    Example
    The new version is here! The main thing: reports now load much faster. #update
  9. 09

    From bug to fix

    Talk honestly about a bug that was fixed and what you learned from it.

    Example
    Last week the export was playing up. Thank you for your patience. The bug is fixed and we now test this area even more closely.
  10. 10

    A term explained

    A tile that explains a technical term from your industry in simple words.

    Example
    Cloud doesn't mean your data is floating around somewhere. It means it is stored in a data centre and you can access it from anywhere.
  11. 11

    Team outing or training

    Show shared activities, with the consent of everyone pictured.

    Example
    No coding today, just hiking. Every now and then the team needs fresh air instead of new tickets.
  12. 12

    We're hiring

    A tile in your colours with the open position and a pointer to the website.

    Example
    We are looking for new support team members. You can find all the details on our website under Careers. #jobs

Or let Pipeflow plan it for you.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

With images

Photos from your website, your own photos, AI images or text tiles in your colours.

You approve

Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.

Try it with your websitePilot phase: free to try.