PipeflowShow your software in a way people understand.
Pipeflow reads your software company's website and uses it to plan posts for Instagram and LinkedIn every week, which you check before they go out.
This is what it looks like when we plan a new feature. Lots of arrows, even more questions and, in the end, a clear solution.
Example of a text tileWhy it usually gets left undone.
The product is invisible
You can't see software the way you see a piece of furniture. A screenshot alone rarely explains which problem it solves.
Developers don't like writing posts
There is lots of knowledge in the team, but nobody has the time or the inclination to post about it regularly.
Too much jargon
Posts quickly sound like a data sheet. But customers want to know what changes in their day-to-day work.
Where the topics come from.
From your product
New features, small improvements, glimpses of the interface and the problem each feature solves.
From your team
How you plan, test and ship, who sits in support, how you onboard new colleagues.
From your industry
Questions that keep your customers busy, typical mistakes when introducing software and knowledge from your field.
Three ideas for software companies.
- 01
The people behind the code
Introduce a team member, with their role and a small personal detail.
Example He makes sure our software is fast on phones too. And he knows every good coffee spot nearby. ☕
- 02
A customer request delivered
Show an improvement that came straight from feedback, without naming customers.
Example You asked for a dark mode, and now it is here. Thank you for every piece of feedback, we read them all.
- 03
A day in support
A look at the support team's work: headphones, notes, a calm atmosphere.
Example This is where your questions land. Our support team answers personally and knows the software inside out.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow announce new features?
Yes, if they are on your website or you add a few sentences about them. You can edit any post, have it rewritten and only then approve it.
Is there a connection to our ticket system or repository?
No. Pipeflow works with your website, your uploads and your details. You simply upload screenshots yourself.
Can I make mandatory details required in every post?
Yes. Before every publication, Pipeflow checks for mandatory details and for words that should never appear.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.