PipeflowFinally, time for your own channels.
Pipeflow reads your design studio's website and plans posts for Instagram and LinkedIn every week. All you do is approve them.
This design was beautiful, but on a small rubber stamp it would have been unreadable. That is why we rejected it.
Example of a text tileWhy it usually gets left undone.
Client work always comes first
You design for clients every day, and in the evening there is no energy left for your own profile. Your last post is often months old.
There is a lot you can't show
Some projects are confidential or not yet published. That makes it hard to find something suitable on a regular basis.
Your own standards hold you back
A post from you has to look good, otherwise it feels like a bad business card. So you wait, and end up not posting at all.
Where the topics come from.
From your projects
Approved logos, stationery, packaging and posters, plus sketches and rejected designs from the process.
From your expertise
Why a typeface fits, what a colour profile is, what good print files look like and when a logo has too much detail.
From your studio life
Your workspace, paper samples, proofs from the printer, the briefing meeting and the moment the finished work is delivered.
Three ideas for graphic designers.
- 01
Typefaces compared
Set the same company name in two or three typefaces side by side. You instantly see how much type changes the impression.
Example Same name, three typefaces, three completely different companies. Which one would you call? #typography
- 02
Paper samples on the table
Photograph paper types, finishes or embossing from above. On a phone, texture only comes across with good close-ups.
Example Today was about touching, not clicking: we chose papers for a new business card.
- 03
A proof from the printer
Show the moment the first proof arrives and how you check the colours. It makes clear that your work doesn't end at the screen.
Example The proof has arrived and we are checking every colour in daylight. Only then does the full run go to print.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I simply show client projects?
It is best to clear this with your clients first. Pipeflow publishes nothing before you approve it, and you can replace any image with your own photo.
Do AI images suit a design studio?
That is up to you. You can rely entirely on your own uploads and photos from your website, or use text tiles in your own colours.
Will Pipeflow get my tone right?
Pipeflow reads your website and learns from your feedback, given with a thumbs up or down and a reason. This turns into rules about what it should prefer and what it should avoid.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.