PipeflowYour organic shop, talked about every week.
Every week, Pipeflow turns your range, your suppliers and your seasonal offers into posts for Instagram and LinkedIn that you only need to approve.
Our salads and herbs come from him. His market garden is just around the corner, and sometimes he brings the crates with soil still on them.
Example of a text tileWhy it usually gets left undone.
Supermarkets have organic too
Your advantage is advice, choice and provenance. You need to show that, otherwise people only see the price.
Few staff, lots of work
Stocking shelves, advising customers, placing orders: there is hardly any time left in the shop for posts.
New products go unnoticed
You add new products regularly, but regulars reach for what they know.
Where the topics come from.
From your range
New products, seasonal fruit and vegetables, bread and cheese, package-free refills and toiletries.
From your suppliers
Farms, market gardens, bakeries and small local producers that make up your range.
From your consultations
Seasonal calendar, recipes, storage tips, keeping food fresh and questions customers ask at the till.
Three ideas for organic shops.
- 01
Refill instead of throwing away
A photo of the dispensers with pasta, rice or nuts. Shows how package-free shopping works.
Example Bring your own jar and fill up as much as you need. We sell pasta, rice, lentils and nuts with no packaging at all. ♻️
- 02
New on the shelf
A new product photographed up close, with one sentence on why you added it.
Example New on the shelf: oat drink from a small local producer. We tried it as a team and agreed straight away.
- 03
Storing it right
A storage tip, for example which fruit should not be kept next to others.
Example Apples give off a gas that makes other fruit ripen faster. So it is best to store them separately, then bananas and kiwis stay nice for longer.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I make health claims?
Be careful, as strict rules apply to food. In Pipeflow you can set words that should never appear, and Pipeflow checks every post for them before it goes live.
Does Pipeflow connect to my stock management system?
No. Pipeflow reads your website and uses your details and photos. There is no connection to till or stock management systems.
Can I show new products at short notice?
Yes. You edit a planned post, add your photo and publish straight away.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.