PipeflowShow who is behind the treatment chair.
Pipeflow reads your dental practice's website and plans factual posts for Instagram and LinkedIn every week, which you approve before they are posted.
This is our reception. Every appointment question lands here, and sometimes a little nervousness before treatment too. We look forward to seeing you.
Example of a text tileWhy it usually gets left undone.
No time between appointments
The diary is full, and after the last treatment nobody feels like writing Instagram captions.
Strict advertising rules
Before-and-after pictures, patient cases and promises are off limits. That is why many practices would rather post nothing at all, for fear of getting something wrong.
Dental nurses are hard to find
Good people in dental nursing and hygiene choose their practice. If you do not show your team online, you are easily overlooked by applicants.
Where the topics come from.
From everyday practice life
Sterilisation, new equipment, the empty treatment room in the morning: glimpses that build trust, without any patients in the picture.
From the team
Who is at reception, who does the cleaning, who is joining the team. Anxious patients in particular want to know who they will meet.
From your consultations
Common questions answered factually: what happens at a child's first visit, what to do about toothache at the weekend, what a professional clean is for.
Three ideas for dental practices.
- 01
Brushing properly as a text tile
Three short brushing tips in your practice colours. Useful, shareable and without any promises.
Example Gently rather than hard, small circles instead of scrubbing, and do not forget the gaps. We are happy to show you more at your next appointment. #toothbrushing
- 02
What happens during a professional clean
The steps of a professional teeth cleaning, simply explained. Many people do not know what to expect.
Example During a professional clean, we remove plaque and tartar, polish and show you where your brush does not reach. Just ask about it at your next appointment.
- 03
Hygiene you never normally see
A photo of packaged, sterilised instruments. Shows care, without a single patient.
Example Every instrument is cleaned, sterilised and packaged after treatment. You never see it, but it happens at every appointment.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Am I even allowed to post on Instagram as a dental practice?
Factual information about your practice, team and services is generally permitted. Follow the professional rules for dentists and the guidelines of your dental chamber: no promises of cures, no before-and-after pictures, no patient cases.
Can Pipeflow keep sensitive words out of posts?
Yes. You set words that should never appear, such as “guaranteed” or “painless”, and Pipeflow checks every post for them before it goes live. Nothing goes out without your approval anyway.
Does Pipeflow access our practice software or patient data?
No. Pipeflow only reads your public website and what you upload yourself. There is no connection to practice software.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.