PipeflowShowing osteopathy in a factual, professional way.
Pipeflow reads your osteopathy practice website and plans understated posts about your practice, process and team from it every week.
At your first appointment we take time for a detailed conversation. Afterwards we discuss together how to continue.
Example of a text tileWhy it usually gets left undone.
Advertising is a sensitive area
In osteopathy, claims about effectiveness are especially sensitive legally. One careless sentence can cause trouble.
Many people don't know what to expect
New patients wonder how long an appointment takes, whether they need to undress and what to bring.
Little time alongside treatments
Appointments, documentation and training fill the week. Social media is the first thing to go.
Where the topics come from.
From the treatment room
The couch, the light, the calm: a room people want to know before their first appointment.
From the process
Case history, clothing, duration, cancellations: practical questions every new patient has.
From your career path
Original profession, training, further courses: being open about your qualifications builds trust.
Three ideas for osteopaths.
- 01
What should I wear?
Answers a question many people don't dare to ask.
Example It's best to come in comfortable clothes. We'll talk with you beforehand about what's needed for the examination.
- 02
My path to osteopathy
Be open about your original profession and training, with a photo of your certificate or at your desk.
Example Before I came to osteopathy, I worked in my original profession. You'll find my career path on our website.
- 03
Question of the week
Answer organisational questions, for example about reimbursement, with a pointer to the patient's own health insurer.
Example Does health insurance cover the costs? That varies a lot, so it's best to ask your insurer directly.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
What am I allowed to advertise as an osteopath?
Inform people about your practice, process and qualifications, but make no claims about effectiveness for specific complaints. What exactly applies depends on your country and original profession, so follow your professional rules and the advertising rules for health professions.
Can I block words like “heal”?
Yes. You set words that must never appear, and Pipeflow checks every post for them before it's published. On top of that, you approve every post yourself, unless you switch approval off.
Do I need photos of treatments?
No, and with patients that would be tricky anyway. Rooms, hands on an empty table, text tiles in your colours or AI images are all you need.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.