PipeflowPhysiotherapy people can find online.
Pipeflow reads your physiotherapy practice website and plans posts for Instagram and LinkedIn from it every week, which you approve beforehand.
For your first session, please bring your referral, any previous reports, comfortable clothes and a towel. We'll sort out the rest together.
Example of a text tileWhy it usually gets left undone.
One treatment after another
Between two sessions there's barely time for documentation, let alone Instagram.
Exercises yes, promises no
Physiotherapy is all about movement, but promises of cures and patient stories are off limits. That makes it hard to strike the right balance.
Therapists are in demand
Many practices are hiring. If you don't show online what it's like to work with you, applicants will pass you by.
Where the topics come from.
From the therapy room
Equipment, treatment tables, foam rollers, the training area: what your practice looks like before someone comes for the first time.
From the team
Who has which qualification, who treats children, who does home visits. That way everyone finds the right person.
From everyday life
Moving more at the office, lifting properly, getting to your first session with a referral: general tips instead of diagnoses.
Three ideas for physiotherapists.
- 01
Breaks at the office
A text tile with general ideas for movement breaks at your desk. Clearly marked as an everyday tip.
Example Stand up once an hour, roll your shoulders, take a few steps. Short breaks do you good, but they don't replace treatment.
- 02
A piece of equipment introduced
A photo of a training machine or therapy material and what you use it for.
Example This is our sling table. We use it for various exercises, and at your appointment we'll show you whether it's right for you.
- 03
Meet the team
One portrait per post, with consent and focus area. Helps people choose the right therapist.
Example This is one of our therapists. You'll find her focus areas on our website, so feel free to ask about them when you book.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I show exercises on Instagram?
General movement tips are fine, as long as you don't promise anything and make clear they don't replace treatment. Follow professional rules and advertising rules for health professions: no promises of cures, no patient cases, no before-and-after pictures.
Pipeflow doesn't make videos. Is that enough for physiotherapy?
Pipeflow plans posts with an image and text, not videos or Reels. For information, your team and your practice, a good photo or a text tile in your colours is all you need.
How do I get my qualifications into the posts?
Pipeflow reads the home page and subpages of your website. If your focus areas and qualifications are listed there, they feed into the topics, and thumbs-up or thumbs-down feedback makes the suggestions more accurate over time.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.