Pipeflow

Making occupational therapy easy to understand.

Pipeflow reads your occupational therapy practice website and plans posts every week that explain what occupational therapy means in everyday life.

Our materials up closePipeflow Occupational Therapy

Modelling clay isn't a toy here, it's a working material. We use it to practise strength and dexterity in the fingers.

Example of a text tile

Why it usually gets left undone.

Hardly anyone knows what occupational therapy is

Many people confuse occupational therapy with physiotherapy. Parents, relatives and even referrers often need a simple explanation.

Sensitive target groups

Children, older people, people after a stroke: photos and stories of clients are off limits, and rightly so.

Little time, lots of paperwork

Reports, referrals, talks with parents. At the end of the day there's nothing left for posts.

Where the topics come from.

From the therapy room

Modelling clay, pens, a swing, a kitchen unit for practice: materials and rooms show what occupational therapy actually means.

From the team

Who works with children, who with adults, who does home visits. That way families find the right person.

From everyday life

Getting dressed, writing, cooking, concentrating on homework: the everyday activities occupational therapy is all about.

Three ideas for occupational therapists.

All 12 Instagram ideas · 8 LinkedIn ideas

  1. 01

    The children's room

    Swing, hammock, ball pit. Takes the nerves out of the first appointment for children and parents.

    Example
    In this room we swing, climb and balance. For children it feels like play, for us it's therapy.
  2. 02

    The practice kitchen

    If you have one: a kitchen unit where adults practise everyday tasks.

    Example
    In our practice kitchen it's all about everyday movements. Slicing bread, pouring water, putting things in order, step by step.
  3. 03

    How do you get occupational therapy?

    The process from referral to first appointment as a text tile.

    Example
    For occupational therapy you usually need a referral from a doctor. Call us with it, and we'll find an appointment together.

How Pipeflow helps.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

With images

Photos from your website, your own photos, AI images or text tiles in your colours.

You approve

Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.

Try it with your websitePilot phase: free to try.

FAQ.

How do I explain occupational therapy without showing clients?

Show materials, rooms and everyday situations instead of people in treatment. Follow professional rules and advertising rules for health professions: no promises of cures, no client cases, no before-and-after comparisons.

Can Pipeflow write in plain language for parents?

Yes. If a text is too technical for you, give feedback and Pipeflow turns it into rules like “avoid technical terms”. You can also have any post rewritten or edit it yourself.

Do I need my own photos?

Not necessarily. Pipeflow uses photos from your website, your own uploads, AI images or text tiles in your colours. For materials and rooms, though, your own photos usually look best.

What does Pipeflow cost?

Pipeflow is in its pilot phase. You can try it free.