PipeflowGateaux people want to see.
Pipeflow plans posts for Instagram and LinkedIn every week from your gateaux, chocolates and holiday specialities. You just approve them.
One last photo before it heads off to the wedding: three tiers, fresh flowers and a lot of patience. We wish the couple a wonderful day. 🤍
Example of a text tileWhy it usually gets left undone.
Works of art nobody sees
A wedding cake is eaten within a few hours. If nobody photographs and shares it, only the wedding guests ever see it.
Orders need lead time
People who want to order a cake look for examples. Without pictures, enquiries go elsewhere.
Busy seasons, no time
Before Christmas, Easter and Mother's Day you have the most to do and the least time for posts.
Where the topics come from.
From your cake workshop
Wedding cakes, birthday cakes, novelty cakes, slices in the counter and working with cream and icing.
From your confectionery
Chocolates, petits fours, macarons and gift boxes for special occasions.
Through the year
Easter lambs, Mother's Day cakes, Christmas biscuits, gingerbread and pre-orders for every holiday.
Three ideas for patisseries.
- 01
How a glaze is made
A close-up of chocolate glaze running over a cake. Craft that fascinates.
Example The most exciting moment in the workshop: when the glaze runs over the cake, everything has to be just right. The whole team holds its breath for a moment.
- 02
Handmade chocolates
Show a row of freshly filled chocolates on the tray. It shows fine work and makes a good gift idea.
Example Every chocolate here is filled and decorated by hand. Small pieces, a lot of work, and that's exactly why they taste the way they do.
- 03
How far ahead should you order?
A text tile saying how much lead time you need for novelty or wedding cakes. It saves a lot of enquiries.
Example How much lead time we need depends on the cake. For birthdays a few days are often enough, for wedding cakes it's best to talk months ahead. That leaves time for tasting and planning.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I show wedding cakes with the bride and groom?
Only with consent. Pipeflow asks for consent when photos show people. Often a photo of the cake on its own is enough anyway.
Can I post a cake as soon as it's finished?
Yes. You can edit a planned post, add your photo and post it straight away.
Does Pipeflow take cake orders?
No. Pipeflow doesn't answer messages and has no ordering process. It plans and publishes posts for Instagram and LinkedIn.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.