PipeflowInstagram ideas, sweet and specific.
Twelve post ideas for patisseries, from the wedding cake to the box of chocolates.
Sponge, nougat cream, raspberries and again from the top: this is what our hazelnut gateau looks like inside. #cake #patisserie
Example of a text tile12 ideas for patisseries.
With ready-made sample text to adapt.
- 01
The cake in cross-section
A cut slice of cake that shows the layers. Cross-sections get a lot of attention.
Example Sponge, nougat cream, raspberries and again from the top: this is what our hazelnut gateau looks like inside. #cake #patisserie
- 02
Wedding cake before delivery
A photo of the finished tiered cake in the workshop before it's collected.
Example One last photo before it heads off to the wedding: three tiers, fresh flowers and a lot of patience. We wish the couple a wonderful day. 🤍
- 03
How a glaze is made
A close-up of chocolate glaze running over a cake. Craft that fascinates.
Example The most exciting moment in the workshop: when the glaze runs over the cake, everything has to be just right. The whole team holds its breath for a moment.
- 04
Handmade chocolates
Show a row of freshly filled chocolates on the tray. It shows fine work and makes a good gift idea.
Example Every chocolate here is filled and decorated by hand. Small pieces, a lot of work, and that's exactly why they taste the way they do.
- 05
How far ahead should you order?
A text tile saying how much lead time you need for novelty or wedding cakes. It saves a lot of enquiries.
Example How much lead time we need depends on the cake. For birthdays a few days are often enough, for wedding cakes it's best to talk months ahead. That leaves time for tasting and planning.
- 06
Slice of the day
The slice of cake in the counter, photographed simply and temptingly. It brings in passers-by.
Example Fresh in the counter today: yoghurt and strawberry slice, light and fruity, just right for warm days.
- 07
Getting ready for Mother's Day
A reminder about Mother's Day cakes or chocolate boxes, early enough before the day.
Example On Mother's Day a small cake often says more than many words. If you want to be sure, pre-order with us by the middle of the week.
- 08
The tasting
A photo of the tasting plate for couples. It shows that you take time to advise.
Example Before a wedding cake is made, there's a tasting. At our tastings, couples put together their favourite combination of sponge, cream and fruit.
- 09
Christmas baking in progress
A tray full of biscuits or gingerbread just before it goes into the counter.
Example The workshop smells of butter, cinnamon and vanilla. Our Christmas biscuits are back, loose or in a gift tin.
- 10
Novelty cake for children
A fun children's cake, without names or faces. Parents look for examples like this.
Example A dinosaur, a unicorn or a football pitch: children's cakes can be as wild as you like. Tell us what your child would love.
- 11
The pastry chef's tools
Piping bag, palette knife, turntable: a still life from the workshop.
Example A piping bag, a palette knife and a steady hand. That's all it takes, we like to say. Plus many years of practice, of course.
- 12
Chocolates as a gift
The gift box, wrapped with a bow. Ideal before Christmas, Valentine's Day or as a thank-you.
Example A thank-you you can taste: we can put together our chocolate boxes to suit you and wrap them nicely for you straight away.
Or let Pipeflow plan it for you.
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