PipeflowInstagram ideas with a crust.
Twelve post ideas for bakeries, from the night shift to holiday bakes.
While most people are still asleep, the first loaves are coming out of our oven. Bread doesn't get any fresher. #bakery #craft
Example of a text tile12 ideas for bakeries.
With ready-made sample text to adapt.
- 01
Bread from the oven
The photo of the loaves coming out of the oven. Nothing shows craft better.
Example While most people are still asleep, the first loaves are coming out of our oven. Bread doesn't get any fresher. #bakery #craft
- 02
Our sourdough
Show the jar with your sourdough and explain why it needs time. Many people don't know the difference.
Example This is our sourdough. It needs time, warmth and care, and that's exactly why our bread tastes so rich and stays fresh for so long.
- 03
Bread of the week
A special bread that's only baked this week. It makes people curious and brings customers in to try it.
Example This week we're baking a walnut rye bread. Only until Saturday, while stocks last.
- 04
Hands in the dough
A close-up of hands shaping dough or twisting pretzels. You can see handwork straight away.
Example Every pretzel here is twisted by hand. It takes longer, but you can see and taste it.
- 05
Where does the flour come from?
A photo of the flour sack from the mill you work with. Regional origin matters to many customers.
Example Our flour comes from a mill in the region. Short distances, farmers we know and grain we trust.
- 06
How should I store bread?
A practical tip as a text tile. Tips like this get saved and shared.
Example Bread stays fresh longest in a cloth or a bread crock, not in the fridge. And once it's cut, always put it cut side down.
- 07
Pre-order for the holidays
A reminder before Easter or Christmas that people can pre-order. It helps with planning in the bakehouse.
Example The holidays are getting closer. If you want to be sure your plaited loaf or favourite bread is there, it's best to pre-order now.
- 08
The night shift
A photo from the bakehouse in the middle of the night. Many people don't know when bakers work.
Example The middle of the night, and we're in full swing. So you have fresh bread in the morning, our day starts when yours ends.
- 09
Wholemeal explained
What does wholemeal really mean? A short explanation, without health claims.
Example Wholemeal means the whole grain is milled, including the bran and germ. That gives the bread a richer flavour and keeps you full for longer.
- 10
The team behind the counter
A photo of the sales assistant behind the counter, with their consent. People know these faces from everyday life.
Example She knows who likes which bread before you say it. Our shop team is there for you every morning.
- 11
Seasonal bakes are here
The first Christmas biscuits or the first fruit pastries in summer. The start of a season gets attention.
Example The bakehouse smells of cinnamon and butter: from today, our Christmas bakes are back in the counter. 🎄
- 12
Nothing goes to waste
Show what happens to yesterday's bread, such as reusing it or selling it cheaper.
Example For us, yesterday's bread isn't waste. We turn it into something else or sell it cheaper, perfect for toast or dumplings.
Or let Pipeflow plan it for you.
From your website
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