PipeflowIce cream season starts on Instagram.
Every week, Pipeflow turns your flavours, your ice cream making and your season start into posts for Instagram and LinkedIn that you only need to approve.
New this week: salted caramel with roasted almonds. Sweet, salty and a little crunchy. #icecream #gelato
Example of a text tileWhy it usually gets left undone.
Not a minute to spare in summer
When the queue stretches onto the street, nobody thinks about Instagram. But that is exactly when customers want to know which flavours you have.
New flavours get lost
You are always trying something new. If nobody hears about it, everyone buys chocolate and vanilla again.
The season start has to get around
After the winter break, regulars need to know you are open again.
Where the topics come from.
From your cake counter
Flavour of the week, classics, sorbets, vegan flavours, sundaes and ice cream to go.
From your ice cream kitchen
Fresh fruit, local milk, roasting nuts and how the ice cream is made fresh every day.
From your seasonal calendar
Season start, hot days, ice cream cakes for parties, season end and the winter break.
Three ideas for ice cream parlours.
- 01
Fresh fruit
A photo of strawberries or raspberries in the crate, before they become sorbet.
Example These strawberries came from the field this morning and will be sorbet before lunchtime. It does not get any fresher.
- 02
How ice cream is made
A look into the ice cream machine or at the finished ice cream in the tub. Many people do not know you make it yourselves.
Example We make our ice cream ourselves every day, here in the ice cream kitchen behind the shop. With local milk and no ready-made mixes.
- 03
Vegan and still creamy
Show a vegan flavour that is not just sorbet. Many customers ask specifically.
Example For us, vegan does not just mean sorbet. Our chocolate ice cream made with oat milk is creamy and everyone loves it, vegan or not.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Is social media worth it if I close in winter?
Yes. Posts are especially important before the season starts and at the end of the season. During the winter break you can simply pause posts.
Can I show a new flavour at short notice?
Yes. You edit a planned post, add your own photo and publish straight away.
Does LinkedIn make sense for an ice cream parlour?
For recruiting, suppliers, partnerships with restaurants and ice cream cakes for company parties, yes. But you can also use Instagram only.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.