PipeflowExplain braces, win trust.
Pipeflow reads your orthodontic practice's website and plans factual posts for parents, teenagers and adults every week.
With fixed braces, a small interdental brush and a look in the mirror are worth it. We're happy to show you exactly how at the practice.
Example of a text tileWhy it usually gets left undone.
Before-and-after is off limits
In orthodontics especially, the comparison would be tempting. Professional rules don't allow it, so you need other content.
Teenagers are on Instagram, parents decide
You're speaking to two groups: teenagers who wear braces, and parents with questions about the process and costs.
Long treatments, lots of questions
Cleaning, loose brackets, retainers: many questions come up on the phone again and again.
Where the topics come from.
From everyday treatment
The box of colourful elastics, impression material, the scanner, the lab: insights without patients.
From floor care
Brushing with fixed braces, cleaning aligners, what to do about a loose bracket: help that gets saved.
From consultations
When the first appointment makes sense, removable or fixed braces, treatment as an adult: explained factually.
Three ideas for orthodontists.
- 01
Loose bracket, what now?
Clear instructions: call us, don't repair it yourself, wax against rubbing.
Example A bracket has come loose? No need to panic. Give us a call, and until your appointment a little wax helps against rubbing.
- 02
The scanner
Show the device for digital impressions, if you have one.
Example Instead of impression paste, we often do a scan. It's quick and doesn't taste of anything.
- 03
When to come for the first appointment?
A general tip that parents can raise it with their dentist.
Example Wondering whether your child needs braces? Ask your dentist or book an advice appointment with us.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Why no before-and-after pictures?
Dental professional rules and your chamber's guidelines set tight limits: no promises of healing, no before-and-after pictures, no patient cases. With insights into the practice, care and process, you stay on the safe side.
Can Pipeflow write posts for teenagers differently from posts for parents?
You can edit any post or have it rewritten, and use feedback to steer which tone fits. Pipeflow turns that into rules on what to prefer and what to avoid.
Does Pipeflow see our patient data?
No. Pipeflow only reads your public website and your uploads. There is no connection to practice software.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.