PipeflowCraft that keeps people moving.
Pipeflow reads your orthotics business's website and plans posts on your workshop, fittings and team every week.
It's loud and dusty here, and this is exactly where the craft happens. Every insole we make passes through these hands.
Example of a text tileWhy it usually gets left undone.
Nobody knows the workshop
Many people only know the medical supply shop at the front. The craft behind it, from insoles to prostheses, stays invisible.
Skilled workers are scarce
Orthotists and orthopaedic shoemakers are in demand. Young people often don't even know this job exists.
Sensitive stories
Patient stories with prostheses or orthoses are powerful, but not simply allowed and often very private.
Where the topics come from.
From the workshop
Plaster cast, grinding machine, carbon, foot scan, insole blank: a craft that fascinates.
From the medical supply shop
Supports, compression stockings, aids for home: advice that many people need.
From the team
Apprentices, master craftspeople, technicians who make home visits: the people behind every aid.
Three ideas for orthotists.
- 01
Materials 101: carbon
A piece of carbon or plastic and what it's used for.
Example Carbon is light and strong. We use it for parts that have to withstand a lot and still be comfortable to wear.
- 02
Putting on compression stockings
General tips for putting them on in the morning.
Example It's best to put compression stockings on in the morning, before your legs swell. We're happy to show you an easier way in our shop.
- 03
Apprentice portrait
An apprentice at work, with consent.
Example This is our apprentice working on her very first insole. We're proud of how much she can already do.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I show clients with their prostheses?
Only with explicit consent and without promises of healing. Aids are medical devices, so follow the advertising rules for health services and your professional rules: no patient cases as success stories, no before-and-after pictures.
Can Pipeflow help with finding young talent?
Yes. Pipeflow also plans posts on apprenticeships and open positions, especially on LinkedIn. For photos of staff, Pipeflow asks for consent.
Is Pipeflow connected to our industry software?
No. There is no connection to till or industry software. Pipeflow uses your website, your uploads and your feedback.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.