Pipeflow

Instagram ideas for zero waste shops.

Twelve post ideas that make people want to try their first packaging-free shop.

How refilling worksPipeflow Zero Waste Shop

Bring a jar, weigh it empty, fill it, done. On your first visit we're happy to show you how. #ZeroWaste

Example of a text tile

12 ideas for zero waste shops.

With ready-made sample text to adapt.

  1. 01

    How refilling works

    Photo series: weighing the jar, filling it, paying at the scales. Takes away the worry about the first visit.

    Example
    Bring a jar, weigh it empty, fill it, done. On your first visit we're happy to show you how. #ZeroWaste
  2. 02

    Forgot your jar?

    The shelf with deposit jars or paper bags. Removes a common obstacle.

    Example
    Popped in on a whim with no container? No problem, we have jars and paper bags right here.
  3. 03

    A starter shopping list

    A text tile with basic supplies to try. An easy way in.

    Example
    For your first shop: oats, rice, lentils and a few nuts. You'll soon see how easy it is.
  4. 04

    Only as much as you need

    A small jar with one portion of spice. Shows a real advantage.

    Example
    Need just a little cumin for a new recipe? With us, you take exactly as much as you need.
  5. 05

    New on the shelf

    A freshly filled dispenser with a new product. A classic for regulars.

    Example
    New in our dispensers: organic red lentils. Perfect for a quick curry.
  6. 06

    A recipe with shop ingredients

    A finished dish with the ingredients in jars beside it. Inspiration to cook at home.

    Example
    From the shop to your plate: a simple lentil curry with ingredients from our dispensers. Ask for the recipe in the shop. 🥣
  7. 07

    Storing supplies properly

    A pantry drawer with labelled jars. Useful and lovely to look at.

    Example
    Labelled jars, stored somewhere dry and dark: that way your supplies keep for a long time and you stay organised.
  8. 08

    Refillable cleaning products

    A bottle being refilled at the station. Shows the range beyond food.

    Example
    You can also refill washing-up liquid and laundry detergent with us. Just bring your empty bottle.
  9. 09

    Regional suppliers

    A product from a farm or mill in the region. People care where things come from.

    Example
    This flour comes from a mill in our region. We know who's behind it, and you can taste it.
  10. 10

    Behind the counter

    The team refilling the dispensers in the morning. Makes the work visible.

    Example
    Before we open, we refill every dispenser and clean the scales. That's what our mornings look like.
  11. 11

    Using up leftovers

    Stale bread or vegetable scraps and an idea to go with them. Fits the spirit of the shop.

    Example
    Stale bread? Turn it into breadcrumbs, croutons or a bread bake. How do you use up leftovers?
  12. 12

    Question for the community

    Text tile: which product should we add to our range next?

    Example
    What's still missing from our shelves? Tell us your wish in the comments.

Or let Pipeflow plan it for you.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

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Photos from your website, your own photos, AI images or text tiles in your colours.

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