PipeflowBe there before you're needed.
Pipeflow plans calm, respectful posts for Instagram and LinkedIn for your funeral business every week, which you check before they are published.
In this room, relatives can say goodbye in peace. Without time pressure and in the way that feels right to them.
Example of a text tileWhy it usually gets left undone.
People don't like talking about death
Many people only think about funerals when the time comes. By then they often lack both the knowledge and the time.
Advertising quickly feels out of place here
A loud tone hurts. Posts need to be dignified and still helpful.
Your day can't be planned
A death comes without warning. That leaves no time for your own posts.
Where the topics come from.
From your knowledge
What to do when someone dies, which documents are needed, what types of funeral there are and how a farewell can be arranged.
From preventive care
Recording wishes during your lifetime, conversations in the family, pre-arranged funeral plans and documents in one place.
From your hotel
The farewell room, floral arrangements, urns and coffins, the team and working with florists, stonemasons and funeral speakers.
Three ideas for funeral directors.
- 01
Which documents are needed
A list of the most important documents, worded in general terms.
Example Birth certificate, ID and, for married people, the marriage certificate: these documents are almost always needed. We help gather them.
- 02
Types of funeral explained
Present one type of funeral plainly, such as burial, cremation or a woodland burial.
Example In a woodland burial, the urn is laid to rest at the roots of a tree. Many people find this place especially peaceful.
- 03
Floral arrangements
A detail shot of flowers on the coffin or by the urn, with thanks to the florist.
Example White roses and a little greenery, simple and beautiful. Thank you to our florist for these flowers.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I control the tone of the posts?
Yes. Pipeflow learns from your feedback and turns it into rules on what to prefer and avoid. You can also store words that should never appear.
Are the deceased or mourners shown?
Only if you upload and approve such a photo yourself. We recommend rooms, flowers and objects. For photos with people, Pipeflow asks for consent.
Are AI images right for a funeral home?
That is up to you. Many prefer their own photos or calm text tiles in their own colours. You can swap any image before you approve it.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.