Inform calmly, show with dignity.
Twelve Instagram ideas to help your funeral business offer guidance and build trust.
When someone dies at home, a doctor must be called first. After that we are there, at any time of day or night.
Example of a text tile12 ideas for funeral directors.
With ready-made sample text to adapt.
- 01
First steps after a death
A calm text tile with the first steps. It helps people who are suddenly affected.
Example When someone dies at home, a doctor must be called first. After that we are there, at any time of day or night.
- 02
The farewell room
A photo of your farewell room, bright and calm, without people.
Example In this room, relatives can say goodbye in peace. Without time pressure and in the way that feels right to them.
- 03
Which documents are needed
A list of the most important documents, worded in general terms.
Example Birth certificate, ID and, for married people, the marriage certificate: these documents are almost always needed. We help gather them.
- 04
Types of funeral explained
Present one type of funeral plainly, such as burial, cremation or a woodland burial.
Example In a woodland burial, the urn is laid to rest at the roots of a tree. Many people find this place especially peaceful.
- 05
Floral arrangements
A detail shot of flowers on the coffin or by the urn, with thanks to the florist.
Example White roses and a little greenery, simple and beautiful. Thank you to our florist for these flowers.
- 06
Talking about planning ahead
A tile inviting people to think about their own wishes.
Example If you write down your wishes for your farewell, you spare your relatives difficult decisions. We are happy to advise on this in a quiet conversation.
- 07
A personal farewell
Show an example of how a service can be made personal, such as with photos or favourite music, without names.
Example A favourite song, a photo of the garden, the watering can next to the urn. Small things make a farewell personal.
- 08
The team
Introduce a team member, with consent, and what matters to them in this job.
Example She accompanies families here from the first call to the burial. For her, listening is the most important part of the work.
- 09
All Saints' Day and remembrance
A calm post about days of remembrance in autumn.
Example In these days many people visit the graves of their loved ones. We are thinking of everyone who is missing someone.
- 10
Children and grief
A note on how children can be included in the farewell.
Example Children are allowed to say goodbye. A drawing for the coffin can help them grasp the incomprehensible.
- 11
The urn
A calm photo of different urns made from natural materials.
Example Wood, ceramic or biodegradable materials: we take our time to show you which urns are available.
- 12
Availability
A clear tile saying that you can be reached at any time.
Example We are available around the clock, including weekends and public holidays. Nobody has to be alone in this moment.
Or let Pipeflow plan it for you.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
Pipeflow