PipeflowShow what happens in your brewhouse.
Pipeflow plans posts for Instagram and LinkedIn every week from your beers, your brewhouse and your events. You just approve them.
Hops bring bitterness and lots of aromas to beer. In our lager we use them sparingly so the malt stays in the foreground.
Example of a text tileWhy it usually gets left undone.
Beer is more than a label
There are lots of bottles side by side on the shelf. People who know the brewery behind one are more likely to pick yours.
Brewing needs your full attention
Between the brew, the fermentation cellar and bottling, there's no time to think up posts.
Seasonal beers get overlooked
You brew a special beer for autumn or winter, but word gets around too slowly.
Where the topics come from.
From the brewhouse
Mashing in, lautering, adding hops, fermentation, conditioning and bottling.
From your range
Seasonal beers, classics, alcohol-free beers, gift crates and draught beer for parties.
From your brewery
Brewery tours, brewing courses, the taproom or beer garden, raw ingredients from the region and the team.
Three ideas for breweries.
- 01
Malt to taste
Show different types of malt in bowls. The colours explain why beers look different.
Example Pale malt, dark malt, roasted malt: the colour of the malt decides whether a beer turns out pale or dark. On our tours you're welcome to taste.
- 02
The seasonal beer is here
The bottle or glass of the new seasonal beer. A clear reason for a post.
Example Our winter beer is back: dark, malty and with a light note of caramel. Only while stocks last. 🍺
- 03
In the fermentation cellar
A photo of fermentation tanks or open fermenters. It shows how much time beer needs.
Example This is where our beer rests and matures in peace. Good beer needs time, and we give it that time.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
How do I promote beer responsibly?
Show craft and enjoyment, not quantity, and show alcohol-free beers too. In Pipeflow you set words that should never appear, and required information that's checked before every publication.
Can Pipeflow announce a new beer straight away?
Yes. You can edit a post, add your own photo and post it straight away.
Can Pipeflow create videos from the brewhouse?
No. Pipeflow creates posts with an image and text for Instagram and LinkedIn, not videos or Stories.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.