PipeflowInstagram ideas fresh from the brewhouse.
Twelve post ideas for breweries, from the hops to tapping the first barrel.
Today is brew day. The kettle has been steaming since early morning, and the whole brewery smells of malt. #brewery #beer
Example of a text tile12 ideas for breweries.
With ready-made sample text to adapt.
- 01
Brew day
A photo of the steaming brew kettle early in the morning. Brew days are the heart of every brewery.
Example Today is brew day. The kettle has been steaming since early morning, and the whole brewery smells of malt. #brewery #beer
- 02
Hops in hand
A close-up of hop cones or pellets. Explain what hops do in beer.
Example Hops bring bitterness and lots of aromas to beer. In our lager we use them sparingly so the malt stays in the foreground.
- 03
Malt to taste
Show different types of malt in bowls. The colours explain why beers look different.
Example Pale malt, dark malt, roasted malt: the colour of the malt decides whether a beer turns out pale or dark. On our tours you're welcome to taste.
- 04
The seasonal beer is here
The bottle or glass of the new seasonal beer. A clear reason for a post.
Example Our winter beer is back: dark, malty and with a light note of caramel. Only while stocks last. 🍺
- 05
In the fermentation cellar
A photo of fermentation tanks or open fermenters. It shows how much time beer needs.
Example This is where our beer rests and matures in peace. Good beer needs time, and we give it that time.
- 06
Brewed alcohol-free
Show your alcohol-free beer. Many guests look for it specifically.
Example Full flavour, no alcohol: our alcohol-free beer is for everyone who's driving, doing sport or simply wants a clear head.
- 07
Brewery tour
A photo of a group in the brewhouse, with consent, or the empty brewhouse with a note about dates.
Example How do water, malt and hops become beer? You'll find out on our tours, and of course you can have a taste at the end.
- 08
The right glass
Different beer glasses side by side with a short explanation. A bit of expert knowledge that people like to share.
Example Wheat beer, pilsner or dark beer: every beer has its glass. The shape guides the head and the aroma, so we don't pour everything into the same glass.
- 09
Bottling
Bottles on the line or freshly filled kegs. It shows the final step.
Example Bottling day. Now the beer goes into bottles and kegs and will soon be on its way to inns and shops in the area.
- 10
Draught beer for your party
A keg with a tap. Many people don't know they can borrow kegs for parties.
Example Summer party, wedding or club celebration? We can give you draught beer with a tap system. Just ask in good time.
- 11
Water, the most important ingredient
A photo of the well or the water pipe into the brewhouse. Water makes up most of beer.
Example Beer is mostly water. That's why good brewing water matters to us just as much as malt and hops.
- 12
The brewing team
A portrait of the head brewer, with their consent. The people behind the beer.
Example She decides when the hops go into the kettle and when the beer is ready. Our head brewer knows every recipe by heart.
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