PipeflowShow your support before anyone asks.
Pipeflow reads your midwifery practice website and plans posts every week on classes, process and how to reach you, which you approve beforehand.
This is what I bring to every home visit. The scales are almost always the star.
Example of a text tileWhy it usually gets left undone.
Searched for early, found late
Many pregnant women don't know how early they should look for a midwife. Online, they often find you too late.
Intimate moments, no photos
Births, the postnatal period and families' babies don't belong on Instagram. So what do you show instead?
On the road instead of at a desk
Home visits, classes, being on call: between two appointments there's no time for posts.
Where the topics come from.
From the class room
Mats, exercise balls, tea, a cloth doll for practice: antenatal and postnatal classes without participants in the picture.
From the process
When to get in touch, what happens in the postnatal period, how home visits work, what health insurance covers.
From your bag
Scales, tape measure, stethoscope, midwife's bag: tools that show what you bring to home visits.
Three ideas for midwives.
- 01
The class room
Mats, balls and cushions before the group arrives.
Example This is what our class room looks like before antenatal class begins. Tea is ready, and partners are very welcome.
- 02
New class starting
Announce an antenatal or postnatal class, with a note on how to sign up.
Example The next postnatal recovery class starts soon, and there are still places free. You'll find all the info on signing up on my website.
- 03
What is the postnatal period?
Explain simply how a midwife supports you during this time.
Example The postnatal period is the time after the birth, when body and family find their new rhythm. During this time I come to your home and I'm there for your questions.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
What am I allowed to post as a midwife?
Information about classes, process, how to reach you and the way you work is useful. Follow the professional rules for midwives and the advertising rules for health professions: no promises of cures, no stories or photos of families you care for, no before-and-after pictures.
Can I have class dates planned as posts?
Yes. If your classes are on your website, Pipeflow can plan posts from them. You choose the rhythm, for example three times a week, and approve every post beforehand.
Does Pipeflow answer enquiries from pregnant women?
No. Pipeflow only plans and publishes posts. You answer enquiries and messages yourself, ideally with a clear note in your profile on how to reach you.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.