Pipeflow

Instagram ideas for midwives.

Twelve ideas for pregnant women and young families, with classes, process and your midwife's bag instead of other people's babies.

When should I contact a midwife?Pipeflow Midwifery

You're pregnant and wondering when to get in touch? Early is best, then we can plan everything calmly.

Example of a text tile

12 ideas for midwives.

With ready-made sample text to adapt.

  1. 01

    When should I contact a midwife?

    A text tile saying that people can get in touch early in pregnancy.

    Example
    You're pregnant and wondering when to get in touch? Early is best, then we can plan everything calmly.
  2. 02

    A look inside my bag

    The midwife's bag opened up: scales, tape measure, stethoscope.

    Example
    This is what I bring to every home visit. The scales are almost always the star.
  3. 03

    The class room

    Mats, balls and cushions before the group arrives.

    Example
    This is what our class room looks like before antenatal class begins. Tea is ready, and partners are very welcome.
  4. 04

    New class starting

    Announce an antenatal or postnatal class, with a note on how to sign up.

    Example
    The next postnatal recovery class starts soon, and there are still places free. You'll find all the info on signing up on my website.
  5. 05

    What is the postnatal period?

    Explain simply how a midwife supports you during this time.

    Example
    The postnatal period is the time after the birth, when body and family find their new rhythm. During this time I come to your home and I'm there for your questions.
  6. 06

    The hospital bag

    A general checklist to save.

    Example
    Your pregnancy records, comfortable clothes, something to eat and a charging cable: we'll talk in class about what else belongs in your hospital bag.
  7. 07

    Bring your partner along

    Share a thought on the role of partners.

    Example
    Partners have questions too, often more than they admit. In my classes there's explicitly room for them.
  8. 08

    Who I am

    A portrait with your career path and area of work.

    Example
    I'm a midwife and support families during pregnancy and the postnatal period. You'll find where I do home visits on my website.
  9. 09

    What does health insurance cover?

    Explain in general terms that many services are covered, with a pointer to the details.

    Example
    Health insurance covers many of a midwife's services. I'm happy to explain exactly which ones apply to you at our first conversation.
  10. 10

    The practice doll

    The cloth doll from class, used to practise handling.

    Example
    She's our most loyal class participant. We use her to practise carrying, changing and bathing before you start with your own baby.
  11. 11

    Holiday time

    Announce honestly when you can't be reached and who's covering.

    Example
    I'll soon be unavailable for a few days. Cover for the families I look after has been arranged.
  12. 12

    When things don't go as planned

    Share a gentle, general thought, without mentioning a family.

    Example
    Not every birth goes as planned, and that's not a failure. You can talk to me about anything that's on your mind.

Or let Pipeflow plan it for you.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

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Photos from your website, your own photos, AI images or text tiles in your colours.

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