PipeflowShow what happens in your drum.
Every week, Pipeflow turns your roasts, coffees and brewing tips into posts for Instagram and LinkedIn that you only need to approve.
The best moment in the roastery: the beans drop out of the drum and the whole room smells of fresh coffee. ☕
Example of a text tileWhy it usually gets left undone.
Coffee is a matter of trust
Customers want to know where the beans come from and how you roast. Without a look behind the scenes, all they have is the label.
Roasting needs attention
While a roast is running, you cannot write captions on the side. And afterwards the next batch is already waiting.
Lots of questions about brewing
Grind size, water temperature, espresso machine or filter: customers ask all the time. Posts answer it for everyone.
Where the topics come from.
From your roastery
Green coffee, the roaster at work, roast profiles, cooling, packing and roast dates.
From your range
Espresso and filter coffee, new origins, seasonal coffee, decaf and gift sets.
From your knowledge
Brewing with an espresso machine, pour-over or French press, grind size, storage and coffee courses.
Three ideas for coffee roasters.
- 01
Grind size explained
Different grind sizes side by side, with a note on which one suits what.
Example Fine for espresso, medium for pour-over, coarse for the French press. The right grind often makes more difference than the bean itself.
- 02
Reading the roast date
A photo of the roast date on the bag and why it matters more than the best-before date.
Example When buying coffee, look at the roast date. Coffee tastes best in the first few weeks after roasting. That is why it is on every one of our bags.
- 03
New origin
A photo of the new coffee with a flavour description, without made-up farms.
Example New on our shelf: a coffee with notes of berries and dark chocolate. Especially lovely as filter coffee, but exciting as espresso too.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow use origin information about my beans?
Yes, if it is on your website or you provide it. You see every post before it goes live and can check and adjust origin details.
How often should a roastery post?
You decide: three times a week, every weekday or daily, with no more than one post per channel per day. You can pause at any time.
Can Pipeflow link my web shop to posts?
No. Pipeflow has no connection to shop or till systems. It reads your website and plans posts with an image and caption.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.