Pipeflow

Instagram ideas, freshly roasted.

Twelve post ideas for coffee roasters, from green coffee to the perfect cup.

Green turns brownPipeflow Coffee Roasters

On the left green coffee, on the right the same bean after roasting. Colour and aroma only develop in the drum. #coffee #roastery

Example of a text tile

12 ideas for coffee roasters.

With ready-made sample text to adapt.

  1. 01

    Green turns brown

    Green coffee next to the finished roast. Many people do not know that coffee beans are green.

    Example
    On the left green coffee, on the right the same bean after roasting. Colour and aroma only develop in the drum. #coffee #roastery
  2. 02

    The beans drop

    The photo of the beans dropping from the drum into the cooling tray. The most spectacular moment.

    Example
    The best moment in the roastery: the beans drop out of the drum and the whole room smells of fresh coffee. ☕
  3. 03

    Grind size explained

    Different grind sizes side by side, with a note on which one suits what.

    Example
    Fine for espresso, medium for pour-over, coarse for the French press. The right grind often makes more difference than the bean itself.
  4. 04

    Reading the roast date

    A photo of the roast date on the bag and why it matters more than the best-before date.

    Example
    When buying coffee, look at the roast date. Coffee tastes best in the first few weeks after roasting. That is why it is on every one of our bags.
  5. 05

    New origin

    A photo of the new coffee with a flavour description, without made-up farms.

    Example
    New on our shelf: a coffee with notes of berries and dark chocolate. Especially lovely as filter coffee, but exciting as espresso too.
  6. 06

    Storing it right

    A storage tip: airtight, dark, not in the fridge.

    Example
    Coffee likes it dark, dry and airtight. The fridge is not a good place, because the beans absorb moisture and smells there.
  7. 07

    Pour-over step by step

    A photo of the pour-over with short instructions as a text tile.

    Example
    Rinse the filter, add the coffee, pour a little water and wait, then keep pouring slowly in circles. That is how easy good filter coffee is at home.
  8. 08

    The roaster at work

    A portrait at the roaster, with consent. Shows craft and concentration.

    Example
    He listens, smells and watches while the beans roast. Every batch is followed by hand, from the first crack to cooling.
  9. 09

    Decaf with flavour

    Show your decaf coffee. Many people think it does not taste good.

    Example
    Decaf does not have to be boring. Our caffeine-free coffee is full-bodied and tastes great late in the evening too.
  10. 10

    Coffee course

    An announcement of your next course on espresso or filter coffee.

    Example
    In our next coffee course you will learn how to make a really good espresso at home. With your own machine in mind and lots of tips to take away.
  11. 11

    Freshly packed

    A photo of the bags being filled, with the valve explained.

    Example
    The little valve on the bag lets gases out of the freshly roasted coffee, but no air in. That keeps the coffee fresh for longer.
  12. 12

    Coffee as a gift

    A gift set with different coffees.

    Example
    For everyone who loves coffee: our gift set with three different roasts is a little journey through the world of coffee.

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