Pipeflow

Your furniture store, right at home in the feed.

Pipeflow reads your website and plans posts for Instagram and LinkedIn every week with home ideas, advice and new pieces. You approve.

Fabric samples in handPipeflow Furniture

Velvet, linen or bouclé? With us you can feel the fabrics before you decide. #HomeDecor

Example of a text tile

Why it usually gets left undone.

A long decision

Nobody buys a sofa or a kitchen on impulse. If you want people to think of you in a few months, they need to see you regularly.

Beautiful rooms, no posts

Your showroom is lovingly arranged, but hardly anyone sees it before they walk into the shop.

Advice matters, but nobody sees it

Measuring, planning and delivery are your strengths compared with furniture chains. Online, that rarely stands out.

Where the topics come from.

From the showroom

Living room corners, new fabrics, material samples, the team's favourite chair, making clever use of small rooms.

From consultations

Which sofa for which room, caring for wood, trying out mattresses, kitchen planning, measuring on site.

Through the year

Spring for redecorating, moving in after building a house, autumn with lamps and textiles, guests for the holidays.

Three ideas for furniture stores.

All 12 Instagram ideas · 8 LinkedIn ideas

  1. 01

    Small flat, lots of space

    A piece with storage or a fold-out solution. Appeals to people in small flats.

    Example
    Short on space? A bed with storage or an extending table makes more room than you'd think.
  2. 02

    Caring for wood properly

    A cloth and care oil on a wooden table. A useful tip to save.

    Example
    Oiled wooden furniture likes a fresh coat of oil now and then. We'll show you which care product suits it.
  3. 03

    Try before you buy

    A mattress in the showroom with an invitation to lie down and try it. Takes away the hesitation.

    Example
    Nobody buys a mattress from a photo. Lie down with us and take your time, as long as you like.

How Pipeflow helps.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

With images

Photos from your website, your own photos, AI images or text tiles in your colours.

You approve

Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.

Try it with your websitePilot phase: free to try.

FAQ.

Can Pipeflow take over my catalogue or online shop?

Pipeflow reads your website, including the home page and subpages, and uses photos from there. It doesn't connect to stock management or till systems.

We don't have many good photos. What then?

You can upload your own photos or use AI images or text tiles in your colours. You can swap any image before approval.

How do I find the right rhythm?

You choose three times a week, every weekday or daily, plus the time of day. You can pause at any time, for example when a promotion ends.

What does Pipeflow cost?

Pipeflow is in its pilot phase. You can try it free.