PipeflowShow glasses, make advice tangible.
Pipeflow reads your opticians' website and plans posts every week on frames, your workshop and advice for Instagram and LinkedIn.
Before your glasses are ready, they end up here. We edge the lenses and adjust everything until they fit properly.
Example of a text tileWhy it usually gets left undone.
Chains and online shops are louder
Big players advertise constantly. Nobody online sees that at your shop someone fits and adjusts the glasses.
Beautiful frames, no time
The new models are in the display case, but in the daily rush nobody gets round to taking photos and writing texts.
Health and fashion at once
Eyesight is about health, so promises are out of place. At the same time, glasses should be a joy to wear.
Where the topics come from.
From the display case
New frames, colours of the season, sunglasses, children's glasses: glasses look great in photos all by themselves.
From the workshop
Edging lenses, adjusting arms, replacing screws: craftsmanship that shows the difference compared with mail order.
From consultations
Screen work, contact lens care, cleaning glasses, sun protection: questions customers ask every day.
Three ideas for opticians.
- 01
Cleaning glasses properly
A text tile with general tips: water, washing-up liquid, microfibre cloth, never rub dry.
Example Rinse your glasses under lukewarm water, add a drop of washing-up liquid, dry with a clean cloth. And please never with your jumper.
- 02
Readjusting glasses
A reminder that slipping glasses can be adjusted quickly.
Example Your glasses slip or pinch behind your ear? Pop in, we can usually fix that in a few minutes.
- 03
The first pair of children's glasses
Show sturdy children's frames and explain what matters for a good fit.
Example The first pair of glasses is a big step for children. We take our time so they fit well and your child enjoys wearing them.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
What do I need to watch out for in advertising as an optician?
Spectacle lenses and contact lenses are medical devices, so the advertising rules for health services apply. Make no promises of cures, don't show customer cases as success stories, and refer people with complaints to an eye doctor.
Can Pipeflow photograph my frames?
No, you take the photos yourself or use the ones from your website. Pipeflow plans the texts to go with them, and where no photo fits, it creates a text tile in your colours or an AI image.
Is Pipeflow connected to my till system or customer records?
No. There's no connection to till or industry software. Pipeflow works with your website, your uploads and your feedback.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.