PipeflowInstagram ideas for opticians.
Twelve ideas between fashion and craft, with frames, your workshop and honest advice.
Our frame of the week: light acetate in a warm honey tone. Pop in and try it on, it suits more faces than you'd think.
Example of a text tile12 ideas for opticians.
With ready-made sample text to adapt.
- 01
Frame of the week
A frame in nice light on a neutral background, described by material and colour.
Example Our frame of the week: light acetate in a warm honey tone. Pop in and try it on, it suits more faces than you'd think.
- 02
In the workshop
Hands at the edging machine or adjusting an arm. Shows craftsmanship.
Example Before your glasses are ready, they end up here. We edge the lenses and adjust everything until they fit properly.
- 03
Cleaning glasses properly
A text tile with general tips: water, washing-up liquid, microfibre cloth, never rub dry.
Example Rinse your glasses under lukewarm water, add a drop of washing-up liquid, dry with a clean cloth. And please never with your jumper.
- 04
Readjusting glasses
A reminder that slipping glasses can be adjusted quickly.
Example Your glasses slip or pinch behind your ear? Pop in, we can usually fix that in a few minutes.
- 05
The first pair of children's glasses
Show sturdy children's frames and explain what matters for a good fit.
Example The first pair of glasses is a big step for children. We take our time so they fit well and your child enjoys wearing them.
- 06
Sunglasses with protection
A note that dark lenses alone aren't enough, UV protection is what counts.
Example Dark lenses alone say nothing about protection. We'll show you how to recognise sunglasses with proper UV protection.
- 07
Which shape suits which face?
A text tile with simple rules of thumb, as an invitation to come in for advice.
Example Round face, angular frame? A good rule of thumb, but not a must. In the end, what counts is what you feel comfortable in.
- 08
Caring for contact lenses
General hygiene tips: wash your hands, replace the case, never use tap water.
Example Wash your hands before putting lenses in, never rinse them with tap water and replace the case regularly. If you have questions, we're here for you.
- 09
Meet the team
A portrait of a team member with their favourite frame, with consent.
Example This is one of our opticians with her current favourite glasses. Feel free to ask her which frame she'd recommend for you.
- 10
Working at a screen
General info on computer glasses and breaks for your eyes.
Example Many hours at a screen? Short breaks, looking into the distance on purpose and the right glasses can make your working day more comfortable.
- 11
Old frame, new lenses
Show that a favourite frame can often get new lenses.
Example Attached to your old frame? We can often just fit new lenses. Bring it in and we'll take a look.
- 12
When to see an eye doctor?
Make clear when a medical check makes sense. Builds trust.
Example Sudden changes in vision, pain or flashes are a matter for an eye doctor, not an optician. We'll tell you honestly when we're not the right place to go.
Or let Pipeflow plan it for you.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.