PipeflowYour sports shop, always on the move.
Pipeflow reads your website and plans posts for Instagram and LinkedIn every week with equipment, advice and seasonal topics. You approve.
Sharpen the edges, wax the base, check the bindings: bring your skis in for a service now and you'll be ready on your first day on the slopes. ⛷️
Example of a text tileWhy it usually gets left undone.
Season after season
Skiing, cycling, running, hiking: every season brings new topics, but that's exactly when the shop is busiest.
Advice matters, but nobody sees it
Gait analysis, fitting ski boots, adjusting backpacks: your expertise hardly stands out online.
Competition online
Big online retailers have more choice. You have people who do sport themselves. That needs to be shown.
Where the topics come from.
From consultations
Finding a running shoe, fitting ski boots, adjusting a backpack, layering functional clothing, helmet size.
From the workshop
Ski service with edge sharpening, waxing and binding adjustment, bike service, stringing rackets.
Through the year
Ski season, running events, school ski courses, hiking season, swimming season, club season.
Three ideas for sports shops.
- 01
The layering principle
Three layers of functional clothing laid out side by side. A simple, useful tip.
Example Sweat-wicking underneath, warm in the middle, windproof outside: that's how to dress properly for winter.
- 02
Adjusting your backpack properly
A backpack with the straps marked. Many people wear theirs wrong.
Example The weight belongs on your hips, not your shoulders. We're happy to adjust your backpack properly.
- 03
A helmet that fits properly
A helmet with an adjustment dial and a tape measure. An important safety question for parents.
Example A helmet only protects if it fits properly. Bring your child along and we'll measure and adjust it.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow take bookings for my ski rental?
No, Pipeflow plans posts for Instagram and LinkedIn. It doesn't connect to bookings, till systems or rental software.
How often should I post in peak season?
You choose three times a week, every weekday or daily. Outside the season, you can change the rhythm or pause.
Can I use photos of the team doing sport?
Yes, just upload them. For photos showing people, Pipeflow asks for consent.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.