Pipeflow

Instagram ideas for opticians.

Twelve post ideas about frames, advice and caring for glasses.

Frame of the weekPipeflow Opticians

Our frame of the week: light, timeless and with a small detail on the side. Come in and try it on. #Glasses

Example of a text tile

12 ideas for opticians.

With ready-made sample text to adapt.

  1. 01

    Frame of the week

    A frame in soft light with one sentence about its style. Simple and easy to do regularly.

    Example
    Our frame of the week: light, timeless and with a small detail on the side. Come in and try it on. #Glasses
  2. 02

    Cleaning glasses properly

    Microfibre cloth and lens spray. Lots of people clean with the corner of their shirt.

    Example
    Please don't clean them with your jumper. Lukewarm water, a drop of washing-up liquid and a clean microfibre cloth are gentle on your lenses.
  3. 03

    Free adjustments

    Tools and a pair of glasses on the workbench. A service that brings people into the shop.

    Example
    Are your glasses slipping or pinching behind your ear? Pop in, we're happy to adjust them for you.
  4. 04

    Which shape suits me?

    Three frame shapes side by side. Answers one of the most common questions.

    Example
    Round, square or cat-eye? The best way to find out which shape suits you is together, in front of the mirror.
  5. 05

    Sunglasses with clear vision

    Sunglasses on the shelf before summer. A concrete reason to post.

    Example
    The sun is coming out, are your sunglasses? We have new models, with your prescription if you like. 😎
  6. 06

    Children's glasses

    Sturdy children's frames. Parents are looking for advice.

    Example
    Children's glasses have to put up with a lot. We'll help you find sturdy frames that fit well and that your kids will love wearing.
  7. 07

    A look into the workshop

    Hands edging or fitting a lens. Shows the craft.

    Example
    This is where frame and lens become your glasses. A look inside our workshop.
  8. 08

    Spare glasses for your holiday

    Two pairs of glasses in one case. A tip before travelling.

    Example
    Tip before your holiday: take a spare pair of glasses. Anyone who has stood on a beach without their glasses knows why.
  9. 09

    Replacing nose pads

    New nose pads in close-up. A small service with a big effect.

    Example
    Yellowed nose pads? We can usually replace them while you wait.
  10. 10

    The team with their favourite glasses

    A team member with their glasses, with consent. Makes the shop feel approachable.

    Example
    Our colleague has worn this frame for ages and can only recommend it. Feel free to ask her yourself.
  11. 11

    Regular eye tests

    The measuring device in the consultation room, explained plainly, without promising a diagnosis.

    Example
    When did you last have your eyesight checked? You can book an eye test with us. If you have symptoms, your eye doctor is the right person to see.
  12. 12

    Question for the community

    Two frames and the question of which is the favourite.

    Example
    Classic black or bold colour? Which frame would you choose?

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